Marketing & Customer EngagementPurpose
1.2. Synchronize updates from reservation systems, event management tools, social media, or manual inputs to ensure accurate and engaging information for potential customers.
1.3. Enhance visibility, customer engagement, and reduce misinformation by keeping hours and events current across search and map platforms.
Trigger Conditions
2.2. Business hours edited in POS or back-office system.
2.3. Social media post with event hashtag or keyword detected.
2.4. Reservation traffic pattern (e.g. surge, closure) triggers temporary hours update.
2.5. Holiday calendar detects upcoming closure or special hours.
Platform Variants
• Feature/Setting: Google Calendar API — Use calendar.events.watch for real-time event detection and propagate changes to business listing.
3.2. Microsoft Outlook
• Feature/Setting: Microsoft Graph API — Subscribe to calendar updates and extract event metadata for business updates.
3.3. Eventbrite
• Feature/Setting: Event webhook — Configure event.create and event.update to trigger listing adjustments.
3.4. Facebook
• Feature/Setting: Graph API — Monitor Facebook Events for the page and parse new/changed event data.
3.5. Instagram
• Feature/Setting: Hashtag Monitoring — Automate via public posts with specified tags to detect event updates.
3.6. Twitter/X
• Feature/Setting: Filtered Stream API — Listen for keywords or hashtags to trigger operational hours or event updates.
3.7. OpenTable
• Feature/Setting: Reservation webhook — Track reservation spikes to suggest hour adjustments.
3.8. Yelp Reservations
• Feature/Setting: Reservation events API — Pull in triggers based on incoming reservation data.
3.9. Square POS
• Feature/Setting: Inventory and Hours API — Auto-update opening hours based on POS changes.
3.10. Shopify
• Feature/Setting: Storefront API — Detect product-linked events like tasting menus and trigger updates.
3.11. Google Sheets
• Feature/Setting: Apps Script Trigger — Change-detection on specific sheets for hours/events.
3.12. Slack
• Feature/Setting: Slash command — Manual staff-triggered events or hours sync.
3.13. Zapier
• Feature/Setting: Zap trigger on schedule/resource update to connect any source above with business listing.
3.14. HubSpot
• Feature/Setting: Workflow webhook — Use property changes in marketing data to trigger events.
3.15. Salesforce
• Feature/Setting: Event object triggers — Pushing relevant event/meeting info to listing.
3.16. Trello
• Feature/Setting: Card due date or label changes — Sync manually curated events.
3.17. Notion
• Feature/Setting: Integration API — Watch events database for new or changed rows.
3.18. Airtable
• Feature/Setting: Automations — Upon update to events base, push information to business listing.
3.19. Mailchimp
• Feature/Setting: Campaign triggers — Scheduled emails indicating events or hours tied to business profile update.
3.20. Google My Business
• Feature/Setting: My Business API — Patch locations endpoint for updating hours/events in real time.
3.21. Microsoft Teams
• Feature/Setting: Channel message or scheduling bot — Push manual or automatic changes for hours/events.
3.22. Monday.com
• Feature/Setting: Automation recipe for changes in event/shift boards that sync with listing.
3.23. Zoho CRM
• Feature/Setting: Workflow event/field change to send API request for business info update.
Benefits
4.2. Increases customer confidence with current event and operational data.
4.3. Boosts marketing and event attendance through timely event visibility.
4.4. Reduces manual labor and operational bottlenecks for business staff.
4.5. Integrates marketing, reservations, and operations for seamless customer experience.