Retarget lapsed customers with win-back campaigns

Purpose

1.1. Automate re-engagement of lapsed Anago restaurant customers by sending targeted, personalized win-back marketing campaigns via email, SMS, in-app messages, and ads, aiming to restore loyalty, increase footfall, and boost repeat orders by leveraging customer data and interaction history.
1.2. Detect dormant customers based on last purchase/activity date, segment them, and trigger timely, context-aware offers or queries to reactivate visits and drive revenue.

Trigger Conditions

2.1. Customer has not placed an order or dined in for a specified period (e.g., 30, 60, or 90 days).
2.2. Loyalty status downgrade due to inactivity.
2.3. Customer unsubscribed from communications but re-opted in.
2.4. Declining engagement rate with digital menus or loyalty app activity.
2.5. VIP segment lapsed for a set interval.

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature: Journey Builder API – configure customer inactivity path, use Entry Event (last order date), Action: send win-back email.
• Sample: Trigger journey if daysSinceLastPurchase > 60.

3.2. HubSpot
• Feature: Workflow Automation – trigger based on custom property “Last Visit Date,” send sequenced win-back emails.
• Sample: Enrollment criteria “Customer Last Visit is more than 45 days ago.”

3.3. Mailchimp
• Feature: Customer Journey – trigger by tag “Lapsed,” use Email Activity API for targeting.
• Sample: API call to update segment → send campaign.

3.4. Twilio SMS
• Feature: Messaging Services API – configure SMS flow for lapsed segment, coupon code insertion.
• Sample: POST /Messages to targeted phone list with promo code.

3.5. SendGrid
• Feature: Marketing Campaigns API – trigger from event webhook “Purchase:Lapsed.”
• Sample: POST /mail/send with dynamic template.

3.6. ActiveCampaign
• Feature: Automation Builder – goal: “Lapsed Customer,” send win-back email series.
• Sample: If “DaysSinceLastOrder” > 60, trigger sequence.

3.7. Klaviyo
• Feature: Flow Triggers – “Has not placed order in X days,” trigger “Win-back Email/SMS” flow.
• Sample: segment rule, flow block “Send Email.”

3.8. Facebook Ads
• Feature: Custom Audience Sync API – upload lapsed customers for targeted re-engagement ads.
• Sample: API batch update with email/phone hash.

3.9. Google Ads
• Feature: Customer Match API – sync lapsed customers’ emails for personalized campaign.
• Sample: POST to /customers:list, apply to win-back campaign.

3.10. Zapier
• Feature: Scheduled and conditional zaps – trigger on CRM inactivity, push to email/SMS.
• Sample: Trigger “No orders in 60 days,” action: send email.

3.11. Intercom
• Feature: Smart Campaigns – automate in-app or email message on inactivity.
• Sample: Audience filter: lastSeen > X days.

3.12. Freshmarketer
• Feature: Journey Email Automation – trigger sequence based on inactivity segment.
• Sample: “No activity in 45 days” -> send win-back.

3.13. Braze
• Feature: Canvas automation – inactivity trigger, multi-channel win-back campaign.
• Sample: Filter for session count/time lapse.

3.14. Iterable
• Feature: Workflow Studio – direct mail/SMS/Push if lastOrderDate > threshold.
• Sample: Automated workflow path.

3.15. MoEngage
• Feature: Flows – trigger personalized offers to “Dormant” cohort.
• Sample: Segment filter + push/email setup.

3.16. Customer.io
• Feature: Campaign API – trigger by attribute “LastPurchaseDate,” multi-step nurture.
• Sample: Start campaign for lapsed flag true.

3.17. Segment
• Feature: Personas Filters – sync “Lapsed” audience to connected marketing tools.
• Sample: Rule: last_event_date > X days, send to integrations.

3.18. Sendlane
• Feature: Automation – win-back sequence start on lastOrderDate.
• Sample: Rule: “Last purchase ≥ 60 days ago.”

3.19. Omnisend
• Feature: Automation – trigger “Order inactivity” split, launch SMS/email.
• Sample: Segment and workflow split.

3.20. Viber Business Messages
• Feature: API – send targeted win-back vouchers via chatbot to inactive users.
• Sample: Message API to lapsed segment.

3.21. WhatsApp Business API
• Feature: Message Templates – configure opt-in win-back offers for dormant customers.
• Sample: Template message sent via API to segment.

3.22. Shopify
• Feature: Flow Automation – trigger workflow on lapsed customer tag, send email/SMS.
• Sample: Flow app, customer inactivity branch.

3.23. Pipedrive
• Feature: Workflow Automation – trigger based on custom field “Last Order,” send alert or email.
• Sample: If lastOrder older than 60 days, start action.

Benefits

4.1. Automated detection and outreach vastly reduce churn, minimizing manual marketing effort.
4.2. Personalization via data integration raises return rates and loyalty for Japanese restaurant brand.
4.3. Multi-channel campaigns maximize response, improving ROI and long-term customer value.
4.4. Timely, triggered offers drive visits at strategic intervals, increasing revenue and table turnover.