Schedule social media posts for new dishes or events

Purpose

1.1. Automate scheduling and posting of social media content to announce new dishes or events for an Anago restaurant specializing in Japanese cuisine.
1.2. Reduce manual work, ensure consistent online presence, and engage followers with timely updates.
1.3. Facilitate cross-platform marketing campaigns to attract customers and boost reservations or visits.
1.4. Automatically format and publish eye-catching posts across multiple networks using images, descriptions, and event details from source data.

Trigger Conditions

2.1. New menu item created in the POS or menu management system.
2.2. Event entry added to the restaurant's event calendar.
2.3. Specific tag (e.g., #newdish, #event) added in internal communications.
2.4. Scheduled time reached for pre-approved posts.
2.5. API webhook received from internal ordering or inventory system.

Platform Variants

3.1. Facebook Pages
• Feature/Setting: Facebook Graph API `/me/feed` endpoint with post content, images, and schedule datetime fields set.
3.2. Instagram
• Feature/Setting: Instagram Graph API `media_publish` endpoint; use Business Account; attach image/video and caption, schedule with `creation_id`.
3.3. Twitter (X)
• Feature/Setting: Twitter API v2 `POST /tweets`; configure authentication; payload includes text, media IDs, and schedule timestamp.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing Developer Platform, `ugcPosts` endpoint; prepare post content and set visibility, schedule via cron/queue system.
3.5. Pinterest
• Feature/Setting: Pinterest API v5 `pins` endpoint; assign board, upload image, description, and add scheduling metadata.
3.6. TikTok
• Feature/Setting: TikTok for Developers, `POST /media/publish`; login with Business Account; pass video file, caption, and schedule flag.
3.7. YouTube Community
• Feature/Setting: YouTube Data API v3 `commentThreads.insert`; structure post body, attach media reference, set publish time if supported.
3.8. Google My Business
• Feature/Setting: Google My Business API, `accounts.locations.localPosts.create`; create post object, attach event or offer schema.
3.9. Buffer
• Feature/Setting: Buffer Publish API, `POST /updates/create`; pick multiple profiles, add post text and image, set scheduling options.
3.10. Hootsuite
• Feature/Setting: Hootsuite API, `messages/schedule`; batch schedule across connected channels, add message format as per platform.
3.11. Sprout Social
• Feature/Setting: Sprout Social API, automated scheduling routine; map trigger event to publishing pipeline.
3.12. Zapier
• Feature/Setting: Use "Schedule by Zapier" trigger and "Social Media" actions (Facebook Pages, Twitter, etc.); map data fields.
3.13. Later
• Feature/Setting: Later API, `POST /posts`; upload post content, assign to platforms, apply time slot.
3.14. SocialBee
• Feature/Setting: SocialBee Endpoint `/queue/add`; define campaign, set posting time, attach visuals.
3.15. MeetEdgar
• Feature/Setting: Edgar API, add queue post with category "Restaurant Events"; specify recurring or unique timing.
3.16. Discord
• Feature/Setting: Discord API, `POST /channels/{channel.id}/messages`; send announcement to server, optionally tag members.
3.17. Slack
• Feature/Setting: Slack API, `chat.scheduleMessage`; post preview into a channel for staff review or promotional announcements.
3.18. Telegram
• Feature/Setting: Telegram Bot API, `sendMessage` or `sendPhoto`; deliver formatted update to a group or channel.
3.19. WordPress
• Feature/Setting: WordPress REST API, `POST /wp/v2/posts`; schedule blog post which auto-shares via Jetpack or plugins.
3.20. Mailchimp
• Feature/Setting: Mailchimp API, `POST /campaigns`; auto-generate email newsletter template and schedule to list segment.

Benefits

4.1. Eliminates repetitive manual uploads, saving marketing team time.
4.2. Improves post consistency and branding across all platforms.
4.3. Increases engagement rates due to timely and diversified content.
4.4. Reduces human errors in scheduling and messaging.
4.5. Allows for analytics and tracking of campaign effectiveness via platform insights.