Segment and send targeted emails for special menus or events

Purpose

1.1. Automate segmentation of customer data and deliver personalized, targeted email campaigns to promote special menus or events related to Japanese cuisine at an Anago restaurant.
1.2. Foster deeper customer engagement, drive attendance or orders for specific occasions, and enhance brand loyalty through meaningful, segmented communications.
1.3. Ensure efficient, consistent outreach for limited-time offers, seasonal specialties, or exclusive dining experiences, minimizing manual workload.

Trigger Conditions

2.1. New special menu, event, or promotion created in restaurant management system.
2.2. Calendar-based triggers (e.g., holidays, anniversaries, festivals relevant to Japanese cuisine).
2.3. Customer actions, such as new sign-up, high-frequency visits, or feedback submissions.
2.4. Changes in customer preference tags, loyalty tier, or dietary interests.

Platform Variants

3.1. Mailchimp
• Function: "Campaigns/Create Campaign" API for sending segmented emails.
• Configuration: Set "audience_id", define segments using "conditions" for tags like ‘loves sushi’, ‘VIP’.

3.2. ActiveCampaign
• Function: "Automations/Start" API for automated email flows to lists based on triggers.
• Configuration: Trigger automation with tags ‘Japanese Events’, specify email template.

3.3. Klaviyo
• Function: "Flows/Trigger a Flow" API for targeted flows.
• Configuration: Define segment with properties—customers who ordered Anago in the last 90 days.

3.4. HubSpot
• Function: "Workflows/Create or Enroll Contact" for launching emails to segmented lists.
• Configuration: Enroll contacts by event interest field, push "Send Marketing Email" action.

3.5. Salesforce Marketing Cloud
• Feature: "Triggered Sends" in Email Studio.
• Configuration: Configure DE (data extension) with event segmentation, map data fields, trigger email send.

3.6. SendGrid
• Function: "Marketing Campaigns/Send" API.
• Configuration: Use "list_ids" and dynamic templates for special menu promotions.

3.7. Constant Contact
• Function: "Contact Segments/Create & Email Campaigns/Send".
• Configuration: Segment list by cuisine preferences, automate campaign send.

3.8. GetResponse
• Function: "Autoresponders/Add".
• Configuration: Trigger email series to users subscribed to ‘Japanese Cuisine’ list.

3.9. Zoho Campaigns
• Function: "Create/Manage Workflows".
• Configuration: Trigger by custom field (e.g., event RSVP), send targeted sequence.

3.10. Mailjet
• Function: "Send/Triggered Emails Endpoint".
• Configuration: Use contact properties (favorite dish) for segmentation.

3.11. Moosend
• Function: "Automations/Create Automation Workflow".
• Configuration: Entry trigger: tag ‘interested in new menu’, action: send campaign.

3.12. Brevo (formerly Sendinblue)
• Function: "Transactional Campaigns/Send Transactional Email" API.
• Configuration: Filter contacts by interest; automate event invites.

3.13. Omnisend
• Function: "Trigger Automation/Email".
• Configuration: Segment customers with high spend on Japanese food; send event email.

3.14. Campaign Monitor
• Function: "Create Journey & Trigger Email".
• Configuration: Trigger by custom segment, personalized content block for each event.

3.15. AWeber
• Function: "Subscribers/Add Tag & Trigger Campaign".
• Configuration: New tag ‘Omakase Event’ triggers workflow to send invite.

3.16. Emma
• Function: "Segmented Send Feature".
• Configuration: Define audience by behavioral data (prior event attendance), send specialized email.

3.17. Drip
• Function: "Workflows/Start Workflow".
• Configuration: Start workflow when segment ‘Japanese Fans’ updated.

3.18. Marketo
• Feature: "Smart Campaigns/Send Email".
• Configuration: Smart lists for guests flagged as ‘event-engaged’, triggering send.

3.19. Keap (Infusionsoft)
• Function: "Campaign Builder/Trigger by Tag".
• Configuration: Apply tag ‘VIP Japanese’ on RSVP; launch email with details.

3.20. MailerLite
• Function: "Automation/Trigger Workflow".
• Configuration: Workflow trigger by group ‘Japanese Specials’; email promotional flow runs.

Benefits

4.1. Saves manual effort in data segmentation and message delivery.
4.2. Increases engagement rates by personalizing content for customer interests.
4.3. Promotes new menus and events promptly to the most relevant audience.
4.4. Supports data-driven marketing through integration of customer insights.
4.5. Strengthens customer loyalty by providing timely, targeted experiences.