Update website with latest events and offers in real time

Purpose

1.1. Automate the updating of an Asturian restaurant’s website with real-time events, special offers, seasonal menus, and promotions, ensuring visitors always see the latest information.
1.2. Automating this process eliminates manual web updates, accelerates promotion cycles, and maximizes customer engagement.
1.3. Automates data retrieval from internal systems (POS, event management) and external calendars to sync across web content.
1.4. Automatedly pushes updates for local events and exclusive deals, encouraging bookings and repeated visits.

Trigger Conditions

2.1. New event added to internal calendar/platform.
2.2. Manager or chef posts limited-time offer in a shared system (e.g., Google Sheets, CRM, or ERP).
2.3. Scheduled or recurring update times (e.g., daily at 8 AM, or instantly upon offer changes).
2.4. Synchronizing with social media posts or newsletter launches.
2.5. Change in inventory status triggers last-minute menu updates automatedly.

Platform Variants

3.1. WordPress
• Feature/Setting: REST API—automate POST/PUT to update Events/Offers CPT fields.
3.2. Wix
• Feature/Setting: Wix HTTP Functions—automating site updates via API endpoint.
3.3. Squarespace
• Feature/Setting: Squarespace API—automate PATCH to Event/Promos page content.
3.4. Shopify
• Feature/Setting: Admin API—automate metafields for custom event banner or offer section.
3.5. Webflow
• Feature/Setting: CMS API—automating collection item updates for Events & Specials.
3.6. Drupal
• Feature/Setting: RESTful Web Services—POST request automatedly triggers content refresh.
3.7. Joomla
• Feature/Setting: API Plugin—automate POST/PATCH for article or module updates.
3.8. Contentful
• Feature/Setting: Content Management API—auto-update entries for upcoming offers/events.
3.9. Prismic
• Feature/Setting: Write API—automate event and promo document changes.
3.10. Sanity.io
• Feature/Setting: Content Lake API—PATCH for event records via automation script.
3.11. Firebase
• Feature/Setting: Firestore Database trigger—automate real-time sync to front-end.
3.12. Notion
• Feature/Setting: Notion API—automate database changes to display on an embedded widget.
3.13. Google Sheets
• Feature/Setting: Sheets API—automate reading/writing offer/event rows to trigger webhooks.
3.14. Airtable
• Feature/Setting: Airtable API—auto-publish table records as website updates.
3.15. Zoho Creator
• Feature/Setting: REST API—trigger workflows to automate announcement/data updates.
3.16. Trello
• Feature/Setting: Power-Up/REST API—auto-publish card details to event feed section.
3.17. Microsoft SharePoint
• Feature/Setting: REST API—automate event/offer list items to surface on web portal.
3.18. Salesforce
• Feature/Setting: REST API—automate campaigns/events auto-published to consumer site.
3.19. HubSpot
• Feature/Setting: CMS API—automate offer updates posted to main page/content modules.
3.20. Mailchimp
• Feature/Setting: API Campaigns endpoint—trigger automated announcement banners.
3.21. Slack
• Feature/Setting: Incoming Webhooks—auto-notify staff channel of web updates (internal automation).
3.22. Zapier
• Feature/Setting: Multi-step workflow—automate cross-app trigger, e.g., Google Calendar → Webflow CMS.

Benefits

4.1. Automates real-time website accuracy, impressing new and returning customers.
4.2. Automatedly reduces manual errors and overhead, allowing staff to focus on hospitality.
4.3. Accelerates marketing agility—immediate adaptation to event and menu changes.
4.4. Enable automated, always-on engagement for last-minute deals and flash events.
4.5. Enhance SEO via automation of fresh, regularly updated content with keyword-rich offers.
4.6. Improve conversions and bookings by showcasing up-to-the-minute incentives.
4.7. Centralize automatable content updates—syncs messaging across platforms and channels.
4.8. Fully automating data flows supports scalable growth with reduced IT intervention.