Automated email and SMS campaigns for promotions

Purpose

1.1. Automate segmented promotional email and SMS campaigns to Brazilian restaurant customers, maximizing engagement, increasing reservations, and boosting recurring visits via scheduled, event-triggered, or behavior-driven tactics.
1.2. Automate the distribution of seasonal offers, new menu alerts, loyalty rewards, and special event notifications, targeting increased customer retention and real-time responsiveness.
1.3. Implements automated workflows to collect responses or track customer preferences, supporting continuous marketing optimization and feedback loops.

Trigger Conditions

2.1. Automate campaigns based on reservation confirmations or cancellations.
2.2. Automate messages after customer sign-ups on loyalty or VIP list.
2.3. Automatically launch after dining experience (post-visit thank you, review request).
2.4. Auto-schedule for birthdays/anniversaries via CRM birthday fields.
2.5. Automatic send at fixed intervals (weekly specials, holiday campaigns).
2.6. Automate for abandoned bookings or cart abandonment in online orders.
2.7. Trigger on customer inactivity for retention (win-back campaigns).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS via programmable SMS API; set up event-based triggers using Twilio Studio Flows.
3.2. SendGrid
• Feature/Setting: Automate promotional emails with Dynamic Templates and scheduled sends via Send API.
3.3. Mailchimp
• Feature/Setting: Automate Customer Journey automation, tag-segmented campaigns, and auto-resend for unopened emails.
3.4. ActiveCampaign
• Feature/Setting: Automate event-driven email/sms via Automations module, integrating site and CRM triggers.
3.5. Klaviyo
• Feature/Setting: Automate SMS/email flows; trigger by profile events, order data, or custom properties.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Automate via Journey Builder; configure Send Email/SMS nodes for event or list triggers.
3.7. HubSpot
• Feature/Setting: Automate marketing workflows with automated email, property-based/scheduled triggers.
3.8. Constant Contact
• Feature/Setting: Automate email campaigns using event-based triggers and resend to non-openers.
3.9. Braze
• Feature/Setting: Automate cross-channel messaging; configure Canvas for multi-step SMS/email outreach.
3.10. MoEngage
• Feature/Setting: Automate with Flows for email/SMS, leveraging behavioral and event targeting.
3.11. Customer.io
• Feature/Setting: Automate messages with segment-triggered campaigns and event data.
3.12. Omnisend
• Feature/Setting: Automate omnichannel marketing; use pre-built workflows for email/SMS.
3.13. Iterable
• Feature/Setting: Automate through Workflow Studio, multichannel triggers on precisely defined user actions.
3.14. SMSAPI
• Feature/Setting: Automate SMS marketing via HTTP API; schedule or personalize messages based on CRM exports.
3.15. MessageBird
• Feature/Setting: Automate SMS, WhatsApp by integrating programmable flows based on customer journey stages.
3.16. Plivo
• Feature/Setting: Automate SMS campaign triggers using inbound/outbound webhooks, SMS API scheduling.
3.17. Brevo (Sendinblue)
• Feature/Setting: Automate with Marketing Automation flow builder for email/SMS scheduling and segmentation.
3.18. GetResponse
• Feature/Setting: Automate email/sms campaigns with visual automation editor, using events and tags.
3.19. Mailjet
• Feature/Setting: Automate dynamic email sends with campaign scheduling; SMS/Email marketing API.
3.20. Zoho Campaigns
• Feature/Setting: Automate workflows with autoresponders, event triggers, and advanced segmentation.
3.21. Postmark
• Feature/Setting: Automate transactional emails for confirmations, reminders, and feedback requests.
3.22. ClickSend
• Feature/Setting: Automate SMS/email blast, schedule and personalize with API integrations and triggers.
3.23. SMSGlobal
• Feature/Setting: Automate SMS marketing from CRM events, ordering APIs to trigger coupon sends.

Benefits

4.1. Automates regular customer engagement without manual intervention, maximizing brand touchpoints.
4.2. Ensures consistent outreach by automating personalized and timely campaigns.
4.3. Automatedly tracks results, enabling continuous optimization of marketing spend.
4.4. Enables automator to scale campaigns effortlessly across segments and channels.
4.5. Supports automating bulk message delivery, reducing operational workload—essential for business growth.
4.6. Improves retention by automating re-engagement for inactive customer segments.
4.7. Drives measurable ROI increases by automating direct response marketing at scale.