Marketing & Customer EngagementPurpose
1.2. Enable automated personalized push, SMS, email, or ad delivery with local relevance, automating real-time customer engagement for authentic Brazilian cuisine experiences.
1.3. Support automation of localized offers, reminders, event invites, or loyalty incentives for segmented audiences based on their proximity and behavioral data.
Trigger Conditions
2.2. Automated scheduled times for peak meal periods, e.g., lunch or dinner hours.
2.3. Launch of limited-time or seasonal menu items, instantly automating outreach to nearby customers.
2.4. CRM update signals a nearby repeat or VIP guest for automating customized engagement.
Platform Variants
• Feature/Setting: Automate sending geo-targeted SMS by configuring event-based SMS triggers using Twilio Event Webhooks.
3.2. SendGrid – Automated Email Campaigns
• Feature/Setting: Use automated segmentation with SendGrid’s Contact List API and Email Automation Workflow.
3.3. Facebook Ads – Marketing API
• Feature/Setting: Automate local reach ad campaigns via geolocation targeting in the Marketing API.
3.4. Google Ads – Geotargeting API
• Feature/Setting: Automate ad group updates with the AdWords API Geotargeting configuration.
3.5. OneSignal – Push Notification API
• Feature/Setting: Automate sending push notifications to user devices with GPS geofencing via REST API.
3.6. Airship – Location Triggers
• Feature/Setting: Automate push or SMS based on entering/exiting geographic boundaries using automation rules.
3.7. Firebase Cloud Messaging – Geofencing
• Feature/Setting: Automate mobile app notifications via FCM Topics and Android/iOS Location APIs.
3.8. Braze – Location-Based Messaging
• Feature/Setting: Automate trigger on Custom Location Attribute with Braze API.
3.9. Salesforce Marketing Cloud – Journey Builder
• Feature/Setting: Automate multi-channel marketing journeys using Geographic Entry Events.
3.10. HubSpot – Workflows
• Feature/Setting: Automate geo-based smart lists triggering campaigns with Workflows and List Segmentation API.
3.11. Mailchimp – Geolocation Segmentation
• Feature/Setting: Automate campaigns using Mailchimp’s Geolocation API to segment by subscriber location.
3.12. Klaviyo – Location Flows
• Feature/Setting: Automatically trigger email/SMS flows to local segments via Klaviyo’s Segment and Flow Builder.
3.13. Zapier – Webhooks/App Integrations
• Feature/Setting: Automate cross-app notification chains with Zapier Webhooks and Location trigger steps.
3.14. ActiveCampaign – Geo-Targeted Emails
• Feature/Setting: Automate list entries based on subscriber address with Geo Segmentations in Automations.
3.15. MoEngage – Smart Triggers
• Feature/Setting: Automate communication via Smart Triggers for users inside target locations.
3.16. Iterable – Location Events
• Feature/Setting: Automate messaging based on Iterable Geo Location Event API.
3.17. Acquia Campaign Studio – Geofence Segments
• Feature/Setting: Automate campaign triggers using Location-based Contact Segments and Campaign Builder.
3.18. Cheetah Digital – Location Targeting
• Feature/Setting: Automate journeys with Geolocation Event Triggers in the Customer Engagement Suite.
3.19. Vibes – Mobile Engagement
• Feature/Setting: Automate geo-triggered SMS/push via Vibes Mobile Location Automation.
3.20. Localytics – Places and Geofence
• Feature/Setting: Automate in-app or push messaging using the Places feature and geofencing events.
Benefits
4.2. Increases relevancy of marketing automation, leading to better conversion and guest satisfaction.
4.3. Saves staff time by automating repetitive notification, scheduling, and engagement workflows.
4.4. Enables data-driven automation, allowing for continuous optimization of campaigns and ROI tracking.
4.5. Automates personalized marketing at scale, enhancing loyalty and repeat business for the restaurant.