Personalized event reminders

Purpose

1.1. Automate personalized event reminders for Bullring venues to maximize customer engagement by sending tailored messages about upcoming events, promotions, or ticketing deadlines.
1.2. Automates the segmentation of audience interests, preferred channels, and optimal times for reaching each customer.
1.3. Automator triggers event alerts via multiple channels (SMS, email, push notifications, messengers) based on historical attendee behavior.
1.4. Ensures reminders are actionable, automatedly linking to ticket purchase or RSVP pages.
1.5. Integrates customer preferences and CRM data to increase message relevance, improving retention and return visits.

Trigger Conditions

2.1. New event added to Bullring’s calendar (Google Calendar API: newEvent webhook).
2.2. Scheduled date approaches for previously purchased ticket (Salesforce: Opportunity triggers).
2.3. Automatedly detects low engagement (SendGrid: engagement analytics API trigger).
2.4. Customer subscribes to event updates (Mailchimp: listSubscribe webhook).
2.5. Change in event status, such as time/location update (Outlook Calendar: eventUpdated trigger).

Platform Variants

3.1. Twilio
- Feature/Setting: Programmable Messaging API; configure SMS reminder flows for opted-in users.
3.2. SendGrid
- Feature/Setting: Marketing Campaigns API; automatedly send batch or personalized emails.
3.3. Mailchimp
- Feature/Setting: Automation workflows; Use 'Date-based automation' for event reminders.
3.4. HubSpot
- Feature/Setting: Workflow Automation; configure event triggers to send reminders to CRM contacts.
3.5. Salesforce
- Feature/Setting: Process Builder; automate notifications to leads and opportunity contacts.
3.6. ActiveCampaign
- Feature/Setting: Automations; set up triggers based on contact tags and custom fields.
3.7. Outlook
- Feature/Setting: Calendar REST API; automate notifications for calendar events.
3.8. Google Calendar
- Feature/Setting: Watch API; trigger reminders on event creation or update.
3.9. Slack
- Feature/Setting: Incoming Webhooks; automate direct messaging channel reminders.
3.10. Facebook Messenger (Meta for Developers)
- Feature/Setting: Messenger Send API; configure automated event reminders for subscribers.
3.11. Telegram
- Feature/Setting: Bot API; automated reminder messages for subscribers.
3.12. WhatsApp Business API
- Feature/Setting: Template Message API; schedule and automate event alerts.
3.13. Microsoft Teams
- Feature/Setting: Notifications via Teams API; send automated reminders to user or channel.
3.14. Zoho CRM
- Feature/Setting: Workflow Rules; automate event reminder tasks linked to contacts.
3.15. Pipedrive
- Feature/Setting: Workflow Automation; automate event-based reminder emails.
3.16. Intercom
- Feature/Setting: Message Automation; automate event reminder messages to users.
3.17. Brevo (Sendinblue)
- Feature/Setting: Marketing Automation; use workflow for event-based email/SMS reminders.
3.18. Viber
- Feature/Setting: Business Messages API; configure scheduled reminders to Viber users.
3.19. Airship
- Feature/Setting: Automation Composer; trigger push notifications for event reminders.
3.20. OneSignal
- Feature/Setting: Automated Messages; automated push for calendar-linked events.
3.21. Zapier
- Feature/Setting: Multi-step Zap; automate workflows connecting CRM, calendar, and message platforms.
3.22. Klaviyo
- Feature/Setting: Flows; automate triggers for SMS/email based on segmentation and event data.

Benefits

4.1. Automated reminders increase attendance and ticket sales.
4.2. Automating segmentation ensures message relevance, boosting engagement rates.
4.3. Automation eliminates manual outreach, saving operational time.
4.4. Automated event reminders minimize missed opportunities and cancellations.
4.5. Automator delivers consistent, multi-channel communication, raising customer satisfaction.
4.6. Automatable workflows synchronize marketing, sales, and operational teams automatically.
4.7. Automatedly tracks responses for ongoing improvement of reminder effectiveness.