Automated marketing campaign launches based on events or guest profiles

Purpose

1.1. Automate targeting, creation, and launch of marketing campaigns triggered by specific events or guest profiles in casino hotels.
1.2. Automates delivery of personalized offers to optimize guest engagement, retention, and casino floor utilization.
1.3. Centralizes multi-channel campaign coordination in response to live data, such as guest spending, event attendance, or tier status changes.

Trigger Conditions

2.1. Guest check-in/check-out automated detection.
2.2. Guest tier upgrade or VIP status change automated events.
2.3. Automated campaign launches when guests book spa, restaurant, or entertainment.
2.4. Automated detection of guest inactivity for specified days.
2.5. Birthday/anniversary and membership anniversary events automatedly trigger campaigns.
2.6. Spend threshold crossed on casino floor or at restaurants automates campaign launch.

Platform Variants

3.1. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder automation; configure Event triggers by profile changes or API events.
3.2. HubSpot
- Feature/Setting: Workflows; set automated triggers based on custom contact properties or API webhooks.
3.3. Adobe Campaign
- Feature/Setting: Automated workflows; configure event-based triggers and segment automation via API.
3.4. Braze
- Feature/Setting: Automated Campaigns; use Webhook-triggered messaging for guest event automation.
3.5. Twilio SMS
- Feature/Setting: Autopilot & Messaging API; configure trigger events to send automated SMS based on guest data.
3.6. SendGrid
- Feature/Setting: Automated Marketing Campaigns; trigger emails via API and event webhooks.
3.7. ActiveCampaign
- Feature/Setting: Automations; trigger engagement based on guest profile fields and event API.
3.8. Mailchimp
- Feature/Setting: Customer Journeys automation; trigger by imported events or profile segments.
3.9. Oracle Eloqua
- Feature/Setting: Program Canvas automation; event-based triggers for casino visitor profile changes.
3.10. Marketo
- Feature/Setting: Smart Campaigns automation; configure triggers for guest activities and status upgrades.
3.11. Zapier
- Feature/Setting: Multi-platform automation; connect guest event data to campaign tool APIs.
3.12. Iterable
- Feature/Setting: Workflow Studio; event triggers for automated campaign launch based on profile updates.
3.13. Customer.io
- Feature/Setting: Campaigns automation; API trigger for property or event-based automated campaigns.
3.14. MoEngage
- Feature/Setting: Automated Flows; set profile or event triggers for multi-channel marketing.
3.15. Klaviyo
- Feature/Setting: Flows; trigger based on event data or profile change webhooks.
3.16. Pardot (from Salesforce)
- Feature/Setting: Engagement Studio; triggers on prospect score changes and activities automatedly.
3.17. Sendinblue
- Feature/Setting: Automation workflows; trigger campaign by profile fields or transactional event API.
3.18. Pipedrive
- Feature/Setting: Workflow Automation; trigger personalized comms based on guest deal/stage changes.
3.19. Dynamics 365 Marketing
- Feature/Setting: Customer Journeys automation; trigger on business process events or API bridge.
3.20. Segment
- Feature/Setting: Event-based API triggers; connect casino guest behavioral data across platforms for automation.

Benefits

4.1. Automates personalized outreach at scale for casino guests, boosting hotel and casino revenue.
4.2. Enables data-driven, timely engagement without manual intervention, maximizing staff efficiency.
4.3. Automated campaign execution ensures zero missed high-value opportunities in guest lifecycle.
4.4. Allows rapid A/B automated testing of offers, refining engagement strategies for the resort casino.
4.5. Centralizes automation control, reducing tech overhead and errors in multi-platform environments.