Marketing & Customer EngagementPurpose
1.2. Automatedly target customers who haven’t visited within a designated period to stimulate renewed interest.
1.3. Automator monitors CRM or POS inactivity, issuing promo codes, event invites, or personalized offers via diverse channels.
1.4. Automating customer retention reduces churn, keeps regulars engaged, and boosts overall customer lifetime value.
Trigger Conditions
2.2. CRM-status: Marked as 'inactive' by customer management automator.
2.3. Automated analytics verifies no interactions (email opens, app logins, loyalty rewards) within time window.
2.4. Can trigger based on declined visit frequency, missed loyalty milestones, or social media silence.
Platform Variants
• Feature: Programmable Messaging API.
• Sample Config: Automatedly schedule SMS via `Messages.create({to, from, body})` for inactive customers.
3.2. SendGrid (Email)
• Feature: Marketing Campaigns Automated Emails.
• Sample Config: Configure Inactivity trigger in Automations → Flow Builder.
3.3. Mailchimp
• Feature: Customer Journey Builder.
• Sample Config: Automate “If inactive for X days, send campaign” via Journey filter.
3.4. ActiveCampaign
• Feature: Automations.
• Sample Config: Trigger “Last order is more than X days ago,” send targeted email.
3.5. HubSpot
• Feature: Workflows.
• Sample Config: Automator triggers when contact’s last engagement date is before threshold.
3.6. Salesforce Marketing Cloud
• Feature: Journey Builder.
• Sample Config: Automatedly segment contacts by inactivity and send re-engagement message.
3.7. Klaviyo
• Feature: Automated Flows.
• Sample Config: Setup “Winback Flow” for lapsed customers using 'Hasn't Placed Order'.
3.8. Intercom
• Feature: Messaging Automation.
• Sample Config: Automatedly send chat/email after X days of inactivity from customer.
3.9. Zendesk
• Feature: Triggers.
• Sample Config: Automate outbound message with rule on last ticket activity.
3.10. Drip
• Feature: Automated Workflows.
• Sample Config: Automate inactivity-based emails using “Inactive Subscriber” node.
3.11. Omnisend
• Feature: Automation Workflows.
• Sample Config: Create trigger "Customer inactive for X days" email/SMS automator.
3.12. MoEngage
• Feature: Flows.
• Sample Config: Configure “Last seen” inactivity to automatedly push personalized offer.
3.13. Braze
• Feature: Canvas Flows
• Sample Config: Inactivity audience filter triggers automated in-app, SMS or email.
3.14. Customer.io
• Feature: Automated Campaigns.
• Sample Config: Set segment “Last activity > 30 days”, automate message send.
3.15. Marketo
• Feature: Smart Campaigns.
• Sample Config: Trigger: Data Value Changes on Last Activity + Flow Step: Send Email.
3.16. Constant Contact
• Feature: Automated Email Series.
• Sample Config: Trigger emails based on list segment "Not opened/clicked in 60 days".
3.17. Pipedrive
• Feature: Workflow Automation.
• Sample Config: Automatedly send email/SMS when deal/customer stagnant.
3.18. Zoho CRM / Zoho Campaigns
• Feature: Workflow Rules.
• Sample Config: Automate message when last interaction exceeds threshold.
3.19. Freshsales
• Feature: Sequences and Workflow Automation.
• Sample Config: Automated follow-up emails/SMS if no activities are logged.
3.20. Slack (for internal alerts)
• Feature: Incoming Webhooks.
• Sample Config: Notify staff via channel if VIP customer is ‘inactive’ for automator follow-up.
3.21. WhatsApp Business API
• Feature: Session Messaging.
• Sample Config: Trigger personalized automated WhatsApp message to inactive customer.
3.22. Facebook Messenger Platform
• Feature: Send API.
• Sample Config: Automated bot initiates re-engagement convo if user inactive for preset days.
Benefits
4.2. Automatedly boosts visit frequency through personalized, timely nudges.
4.3. Automation saves manual marketing effort, ensuring no inactive customer is missed.
4.4. Automating multichannel reach increases message effectiveness and ROI for café marketing.