Marketing & Customer EngagementPurpose
1.2. The automation covers multichannel campaigns, including email, SMS, push, and web notifications, with automated segment targeting, scheduling, delivery, variant allocation, performance tracking, and result interpretation.
1.3. The purpose is to minimize manual intervention, speed up test turnaround, automate learning, and ensure optimal message delivery for property-focused corporate marketing teams.
Trigger Conditions
2.2. Scheduled, recurring automated intervals (e.g., weekly, monthly).
2.3. Triggered by CRM or website activity thresholds (e.g., visitor counts, abandoned inquiries).
2.4. User-defined custom triggers (property launch, seasonal event, etc.).
Platform Variants
• Feature/Setting: Journey Builder with Email A/B Test Component — automate variant setup, schedule, and winner selection via Journey Activities API.
3.2. HubSpot
• Feature/Setting: Email A/B Test Automation — automate test definition and follow-up via Workflows API.
3.3. ActiveCampaign
• Feature/Setting: Automated Split Testing in Campaigns — configure automated version delivery with Campaigns API.
3.4. Mailchimp
• Feature/Setting: A/B Test Campaigns — automate draft/upload and launch via Campaigns API “ab_split” type.
3.5. SendGrid
• Feature/Setting: Marketing Campaigns A/B Test — automate template/variant creation via v3 Marketing Campaigns API.
3.6. Klaviyo
• Feature/Setting: Automated Splits in Flows — automate flow splits & analytics with Flows and Campaigns API.
3.7. Zoho Campaigns
• Feature/Setting: A/B Campaign Automation — trigger via Zoho Campaigns API with A/B Test parameter.
3.8. Twilio SMS
• Feature/Setting: Automated A/B Variant Messaging — configure and send with Twilio Programmable Messaging API, manage variants by tag.
3.9. Braze
• Feature/Setting: Canvas Flow Variant A/B Testing — automate variant creation and analytics retrieval via REST API.
3.10. Iterable
• Feature/Setting: Experiments in Workflows — automated rollout and reporting with Experiments API.
3.11. Vero
• Feature/Setting: Automated Campaign Split Testing — configure variants and reporting in Vero API.
3.12. Pardot
• Feature/Setting: Automated A/B Email Testing — automate split and reporting using Pardot API.
3.13. Marketo
• Feature/Setting: Email Program A/B Test Automation — configure test and collect results via REST API.
3.14. Google Optimize (sunset, but instruct for Google Analytics 4 now)
• Feature/Setting: Automated Audience/Variant Experiment via Google Analytics Admin API.
3.15. Adobe Campaign
• Feature/Setting: Automated Email/SMS Test Management — Schedule and monitor test via Campaign APIs.
3.16. OneSignal
• Feature/Setting: Push Notification Automated A/B Tests — automate campaigns with A/B Test API.
3.17. Customer.io
• Feature/Setting: Automated Split Testing in Campaigns — set up variant splitting and analytics with API.
3.18. MoEngage
• Feature/Setting: Automated Campaign Experiments — configure and analyze tests with Campaigns API.
3.19. WebEngage
• Feature/Setting: Email/SMS/Push Automation A/B Testing — Variants set via Campaign API.
3.20. Omnisend
• Feature/Setting: Automated A/B Campaign Split — configure workflow-based A/B test via Campaigns API.
3.21. Constant Contact
• Feature/Setting: Automated Email A/B Testing — trigger and analyze tests using V3 API.
Benefits
4.2. Reduces manual labor; runs frequent, reliable A/B tests across multiple channels automatically.
4.3. Automates variant allocation, winner-selection, and reporting with minimal human oversight.
4.4. Speeds up learning cycles, enabling rapid automated optimization of messaging strategies.
4.5. Supports data-driven automated decision-making, boosting campaign ROI and property lead generation.