Automated retargeting of past guests with special offers

Purpose

1. The purpose is to automate retargeting of past guests for country houses by sending personalized special offers and promotions, increasing repeat bookings, customer loyalty, and revenue.

2. This automating workflow leverages customer data from one or more sources to automatedly deliver messages via various digital channels, triggered by guest behaviors, visit anniversaries, special dates, or inactivity, without manual intervention.

Trigger Conditions

1. Departure of guest recorded in booking or PMS system.

2. No booking from guest within a predefined period (30, 60, or 90 days).

3. Upcoming seasonal event or off-peak promotional window.

4. Guest’s birthday, membership renewal, or special occasion detected.

5. Guest reaches loyalty threshold or earns a milestone.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automated SMS campaigns using Messaging API.
  
• Sample: Configure SMS templates, schedule using Workflow Studio to trigger on guest database changes.
  

2. SendGrid

• Feature/Setting: Email automation via Marketing Campaigns API.
  
• Sample: Create dynamic lists; configure triggers for automated promo emails.
  

3. Mailchimp

• Feature/Setting: Customer journey builder for automated email retargeting.
  
• Sample: “Post-visit offer” workflow; contact segmentation using tags.
  

4. ActiveCampaign

• Feature/Setting: Automate email/sms sequences via Automations.
  
• Sample: Set trigger for “Last Stay” date; send personalized re-engagement offer.
  

5. HubSpot

• Feature/Setting: Marketing Hub Workflows API for automated email retargeting.
  
• Sample: Configure workflow to trigger based on last booking date property.
  

6. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder automator.
  
• Sample: Retargeted journey starting on “Guest Checkout” event for special offers.
  

7. Zoho CRM

• Feature/Setting: Automated follow-ups via Workflow Rules.
  
• Sample: Trigger re-engagement email when lead status is “Past Guest.”
  

8. Pipedrive

• Feature/Setting: Workflow Automation for re-engagement sequences.
  
• Sample: Trigger automated action when deal marked as “Won, Guest Departed.”
  

9. Intercom

• Feature/Setting: Automated messaging using Custom Bots.
  
• Sample: Send personalized promo via chat when guest returns to site.
  

10. Klaviyo

• Feature/Setting: Flow automator for targeted email/sms.
  
• Sample: Create “Re-engagement” segment, trigger special offer flow.
  

11. WhatsApp Business API

• Feature/Setting: Automated outbound messages via Cloud API.
  
• Sample: Send special deal WhatsApp message to inactive guests.
  

12. Facebook Ads (Meta)

• Feature/Setting: Audience retargeting automator.
  
• Sample: Upload guest email/cell lists, automate special offer ads to past guests.
  

13. Google Ads

• Feature/Setting: Customer Match audience automator.
  
• Sample: Schedule retargeting ads to guest list with promo creative.
  

14. Constant Contact

• Feature/Setting: Automated campaign creator and list management.
  
• Sample: Trigger email sends based on last engagement or visit data.
  

15. Campaign Monitor

• Feature/Setting: Automation builder for re-engagement series.
  
• Sample: Design workflow to send offers x days after guest’s last visit.
  

16. Iterable

• Feature/Setting: Automated workflow designer (Journey Builder).
  
• Sample: Trigger campaigns based on contextual guest behaviors.
  

17. Eloqua (Oracle)

• Feature/Setting: Campaign canvas for automated guest retargeting.
  
• Sample: Trigger follow-up outreach off guest segment and activity.
  

18. Marketo

• Feature/Setting: Smart Campaign automator for retargeting.
  
• Sample: Set up guest triggers and dynamic content for personalized offers.
  

19. Airship

• Feature/Setting: Automated push notification campaigns.
  
• Sample: Trigger special offer notifications for guests via app or SMS.
  

20. Segment

• Feature/Setting: Data automation platform to sync guest triggers to channels.
  
• Sample: Detect guest inactivity, trigger downstream messaging with mapped data.
  

Benefits

1. Automates outreach, reducing manual follow-up and increasing marketing efficiency.

2. Ensures timely, relevant engagement with past guests using automated triggers.

3. Improves retention and booking conversion via personalized, automatable offers.

4. Enables seamless omnichannel campaigns with automated data syncing.

5. Maximizes marketing ROI by targeting high-propensity return guests with automating workflows.