Triggered email series to nurture repeat business

Purpose

1.1. Automate the delivery of a triggered email series to past customers for repeat sales and upsells in the digital printing sector.
1.2. Automatedly nurture customer relationships, showcase new offers, and maintain engagement through timely, relevant email communications.
1.3. Automates the follow-up process, ensuring no client is overlooked, thus optimizing retention and repeat purchase automation.
1.4. Delivers content personalized to customer purchase history, frequency, and print needs, automating segmentation and content scheduling.

Trigger Conditions

2.1. Triggered by customer purchase completion, identifying opportunities for automated follow-up offers.
2.2. Automator activated after periods of inactivity (e.g., 30/60/90 days since last order) to prompt re-engagement.
2.3. Automate notifications on new services or seasonal promotions based on customer retention data.
2.4. Automated customer behavior tracking (e.g., downloads, product page visits) leads to personalized email series.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Customer Journeys; configure "Purchase Completed" trigger to launch an automated email drip.

3.2. ActiveCampaign
• Feature/Setting: Automations; set "Order Placed" or "Product Tag" to send sequenced nurturing emails.

3.3. HubSpot
• Feature/Setting: Workflows; automate with "Deal Closed" or "Contact Inactivity" triggers for re-engagement series.

3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; configure API Event to start nurturing upon purchase event.

3.5. Klaviyo
• Feature/Setting: Flows; "Placed Order" or "Product Viewed" triggers for automated customer win-back flows.

3.6. Sendinblue (Brevo)
• Feature/Setting: Automation; set up "Contact Added to List" with time and action-based automations.

3.7. Zoho Campaigns
• Feature/Setting: Workflow Rules; automate email series on "Signup" or "Order" activity.

3.8. Constant Contact
• Feature/Setting: Email Automation; configure series with "Anniversary Date" or "Custom Field" triggers.

3.9. GetResponse
• Feature/Setting: Marketing Automation; set up "Completed Purchase" event to start email automations.

3.10. Moosend
• Feature/Setting: Automation Workflows; trigger at "Order Confirmation" or "Abandoned Cart" for sequential emails.

3.11. Drip
• Feature/Setting: Workflows; configure "Made a Purchase" to automate multistep engagement emails.

3.12. ConvertKit
• Feature/Setting: Sequences; program automated emails triggered by tag or product purchase.

3.13. MailerLite
• Feature/Setting: Automation; "When subscriber joins group" or "Clicks link" to send email sequences.

3.14. Omnisend
• Feature/Setting: Automation; "Order Placed" starts a tailored sequence promoting loyalty automation.

3.15. Intercom
• Feature/Setting: Series; automate post-purchase outreach based on user events or attributes.

3.16. Benchmark Email
• Feature/Setting: Automation Pro; "Purchase Trigger" to automate follow-up and nurturing sequences.

3.17. Pabbly
• Feature/Setting: Email Automation; set "Completed Transaction" to start timed customer engagement.

3.18. Elastic Email
• Feature/Setting: Automation; define contact activity to trigger and automate nurturing emails.

3.19. SendGrid
• Feature/Setting: Marketing Campaigns Automation API; set up triggered email paths on purchase data.

3.20. AWeber
• Feature/Setting: Campaigns; automate email flows with "Tag Applied" or manual trigger settings.

3.21. Keap (Infusionsoft)
• Feature/Setting: Campaign Builder; automate emails based on completed sale or inactivity timers.

3.22. SparkPost
• Feature/Setting: Relay Webhooks; automate the triggering of re-engagement nurture series when user event occurs.

3.23. Amazon SES
• Feature/Setting: Custom Lambda & SES SendEmail API; automate email scheduling in response to transactional event.

3.24. Mandrill (Mailchimp Transactional)
• Feature/Setting: Webhooks and Automations API; automate nurturing series on e-commerce webhooks received.

Benefits

4.1. Expedites and automates relationship-building for digital printing clients—saves manual marketing labor.
4.2. Boosts repeat business predictably through automated sequences aligned with customer buying cycles.
4.3. Simplifies segmentation, automating personalization by drawing from CRM and customer history.
4.4. Drives measurable revenue with automation by targeting precise moments for re-engagement.
4.5. Automatedly maximizes campaign consistency, reducing human error and increasing marketing ROI.
4.6. Ensures timely follow-ups and cross-sells by automating the entire email nurture journey.