Follow-up messages for previous attendees with upcoming events

Purpose

1.1. Automate personalized follow-up messages to past event attendees, notifying them about new or upcoming events, themed nights, and special offers at an LGBTQ+ club.
1.2. Automated messages enable consistent re-engagement of the audience, increasing attendance and brand loyalty.
1.3. Automation eliminates manual tracking, outreach, and audience segmentation, freeing marketing resources and boosting customer retention.

Trigger Conditions

2.1. Automatedly triggers when a new event is scheduled in the club’s booking or calendar system.
2.2. Automation runs on a scheduled frequency—e.g., one week before an event.
2.3. Automation event occurs when a list of previous attendees is updated or imported.
2.4. Automation responds to RSVP or ticket purchase history within customizable timeframes.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use programmable SMS; automate message dispatch via Events API—e.g., configure automated reminders to contact numbers based on attendee lists.
3.2. SendGrid
• Feature/Setting: Automated Campaign API; set up triggers to send follow-up event emails to segmented lists based on event attendance.
3.3. Mailchimp
• Feature/Setting: Automate Audience Segmentation & Journeys; configure triggers for automated drip campaigns after event attendance.
3.4. HubSpot
• Feature/Setting: Automated Workflows API; setup automated post-event email workflows for past guests.
3.5. ActiveCampaign
• Feature/Setting: Automate follow-up with Automation Builder, triggered by past participation tags or event registrations.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; configure automated campaigns for previous event participants using Data Extensions.
3.7. Klaviyo
• Feature/Setting: Automation Flows; initiate targeted follow-up flows for previous attendees using event-tracking API.
3.8. Constant Contact
• Feature/Setting: Automated Email Sequences; set up triggers based on past RSVP custom fields.
3.9. Zoho Campaigns
• Feature/Setting: Automated Follow-ups; connect attendee data and schedule notification sequences.
3.10. Slack
• Feature/Setting: Slack API for automated event reminder messages in group channels or DMs for community attendees.
3.11. Facebook Messenger (Meta for Developers)
• Feature/Setting: Messenger Send API; trigger automated event follow-ups for page subscribers who attended previous events.
3.12. WhatsApp Business API
• Feature/Setting: Automate outgoing message templates based on CRM event data triggers.
3.13. Google Calendar
• Feature/Setting: Calendar API; automate attendee reminders and event invitations for prior guests.
3.14. Microsoft Outlook (Graph API)
• Feature/Setting: Automated email and calendar invites based on past attendee lists.
3.15. Eventbrite
• Feature/Setting: Webhook/REST API; automatically trigger follow-up message flows post-event to all ticket holders.
3.16. SurveyMonkey
• Feature/Setting: Automate sending surveys/reminders to previous event participants via Contacts API.
3.17. Airtable
• Feature/Setting: Automated workflows for email/text campaigns triggered by table updates for attendees.
3.18. Trello
• Feature/Setting: Power-Ups/Automations send follow-up messages via integrations when event cards reach "Completed".
3.19. Gmail
• Feature/Setting: Gmail API for automated batch follow-up emails to segmented attendee groups.
3.20. Pipedrive
• Feature/Setting: Workflow Automation; send follow-up notifications to contacts tagged as previous attendees.

Benefits

4.1. Automatedly boosts attendance and repeat engagement for club events in a scalable way.
4.2. Automation saves time versus manual communications, ensuring no past attendee is forgotten.
4.3. Automates delivery timings, content personalization, and channel selection, maximizing marketing impact.
4.4. Employing diverse automator platforms allows channel-specific optimization and network redundancy.
4.5. Automation increases ROI by streamlining marketing workflows and enhancing reactivation rates.