Customer segmentation for targeted marketing

Purpose

1.1. Automate customer segmentation by analyzing demographic, behavioral, and transactional data to deliver targeted marketing for Madrilenian restaurants.
1.2. Automate regular updates of customer segments as new data is collected in real time across platforms.
1.3. Automatedly assign marketing campaigns based on customer profiles (loyalty, new customers, frequency, high spenders).
1.4. Automate identification of customer preferences for seasonal dishes or promotions.
1.5. Automate mapping of customer feedback and reviews into custom segments for personalized outreach.
1.6. Ensures compliance by automating opt-in/out management and audience hygiene.
1.7. Automate synchronization of segments to multi-channel marketing platforms.

Trigger Conditions

2.1. New customer order or reservation is received.
2.2. Customer updates profile details on restaurant website or loyalty app.
2.3. Customer interacts (clicks, opens, unsubscribes) with past email/SMS campaigns.
2.4. Customer provides feedback, ratings, or submits online forms.
2.5. Scheduled periodic batch automation (e.g., nightly or weekly segment refresh).
2.6. Third-party data enrichment or CRM update triggers segmentation automation.

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature/Setting: Automate segmentation rules in Einstein Segmentation; API: /data/v1/contacts/segments.

3.2. HubSpot
• Feature/Setting: Automate smart lists using lifecycle stages; API: /contacts/v1/lists.

3.3. Mailchimp
• Feature/Setting: Automated segments within Audience; API: /lists/{list_id}/segments.

3.4. Klaviyo
• Feature/Setting: Automate list or segment updates; API: /api/v2/lists/{list_id}/members.

3.5. ActiveCampaign
• Feature/Setting: Automator for dynamic segments; API: /api/3/segments.

3.6. Twilio Segment
• Feature/Setting: Automate traits and audience management; API: /v1/space/{space_id}/audiences.

3.7. Zoho CRM
• Feature/Setting: Automate custom views and workflow criteria for segmentation; API: /crm/v2/Contacts/search.

3.8. SendGrid
• Feature/Setting: Automator for recipient lists based on engagement; API: /contactdb/lists/{list_id}/recipients.

3.9. Intercom
• Feature/Setting: Automate user segments by tagging rules; API: /segments.

3.10. Pipedrive
• Feature/Setting: Filter and automate segmentation via custom fields; API: /v1/persons.

3.11. Marketo
• Feature/Setting: Automate smart lists and triggered campaigns; API: /rest/v1/lists.json.

3.12. Oracle Eloqua
• Feature/Setting: Automator for segmenting based on behaviors; API: /api/REST/2.0/assets/contact/segment.

3.13. Braze
• Feature/Setting: Automate segment builder; API: /users/segment/create.

3.14. Iterable
• Feature/Setting: Automator, dynamic list and workflow triggers; API: /api/lists/subscribe.

3.15. Constant Contact
• Feature/Setting: Automated list builder via segmentation; API: /contacts.

3.16. Google BigQuery
• Feature/Setting: Routine automation with scheduled queries; API: jobs/query.

3.17. Power BI
• Feature/Setting: Automated dataflow for segmentation visuals and reports; API: /groups/{groupId}/datasets/{datasetId}/refreshes.

3.18. Microsoft Dynamics 365
• Feature/Setting: Automate advanced segments using Customer Insights; API: /contacts.

3.19. Freshsales
• Feature/Setting: Automate segmentation with workflows; API: /api/contacts/view.

3.20. Monday.com
• Feature/Setting: Automation recipes for CRM board segmentation; API: /v2/ (GraphQL).

3.21. Slack
• Feature/Setting: Automated notification of new segment creation; API: chat.postMessage.

3.22. Airtable
• Feature/Setting: Automates grouping with filtered views; API: /v0/{baseId}/{tableName}?filterByFormula.

3.23. Facebook Marketing API
• Feature/Setting: Audience automation using Custom Audiences; API: /act_{ad_account_id}/customaudiences.

Benefits

4.1. Automating segmentation reduces manual workload, speeds campaign delivery.
4.2. Enables automatedly personalized and timely offers based on distinct customer groups.
4.3. Improves ROI by automating marketing spend allocation directly to targeted segments.
4.4. Automated insights reveal evolving customer patterns for Madrilenian cuisine preferences.
4.5. Strengthens customer loyalty through consistent, automatable engagement.
4.6. Automated error reduction in segment eligibility improves compliance and customer trust.
4.7. Automation enables scalable marketing even as customer base grows.