Dynamic content messaging based on customer journey stage

Purpose

1.1. Automate the sending of hyper-personalized content to each RAM Trucks customer based on their unique journey stage, enhancing conversion, lifetime value, and engagement.
1.2. Automates identification and segmentation of prospects, buyers, and loyal customers for targeted messaging.
1.3. Automated delivery of introductory offers, product education, after-sales nurture, and loyalty rewards at key moments.
1.4. Enable real-time content and channel selection for each recipient using dynamic, actionable insights.
1.5. Automator detects drop-off and reengages lapsed leads using context-aware messaging.
1.6. Automate closed-loop analytics to refine content and timing for maximized engagement per journey cohort.

Trigger Conditions

2.1. New lead captured from website, live chat, or event form.
2.2. Stage change in CRM (e.g., lead → qualified, qualified → test drive booked).
2.3. Purchase completed (vehicle delivery, finance agreement signed).
2.4. Service or maintenance milestone approaching.
2.5. Customer inactivity or drop-off from funnel stage.
2.6. Special offers, regional promotions, or vehicle launches.
2.7. Customer feedback captured or review submitted.
2.8. Anniversary of purchase or loyalty program milestone reached.

Platform Variants

3.1. Twilio SMS
- Feature/Setting: Twilio Programmable Messaging API; configure automated message templates with dynamic variables for journey stage logic.
3.2. SendGrid
- Feature/Setting: SendGrid Dynamic Templates with API-triggered sends; automates content blocks per recipient metadata.
3.3. HubSpot
- Feature/Setting: HubSpot Workflows with Branch Logic; automates email/SMS campaigns based on lifecycle stage property.
3.4. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder; setup automated transitions with dynamic content injection based on CRM triggers.
3.5. ActiveCampaign
- Feature/Setting: Automations; configure “If/Else” journey triggers and auto-personalized message content by segment.
3.6. Mailchimp
- Feature/Setting: Customer Journey Builder; setup automator flows and dynamic merge tags for messaging.
3.7. Braze
- Feature/Setting: Canvas Flows; automates multi-channel dynamic content per behavior triggers.
3.8. Intercom
- Feature/Setting: Series Automations; trigger targeted in-app/email messages as user progresses in CRM stages.
3.9. Klaviyo
- Feature/Setting: Flows with Trigger Splits; automator for sending context-relevant content per custom property.
3.10. Zendesk
- Feature/Setting: Triggered Messaging using automatable macros; send automated messages after ticket/resolution events.
3.11. Marketo
- Feature/Setting: Smart Campaigns; automate outbound content using filters for journey/plugin status.
3.12. Pipedrive
- Feature/Setting: Workflow Automation; trigger automated communications on stage change or deal status.
3.13. Slack
- Feature/Setting: Slack API (chat.postMessage); automatedly notify sales/support based on customer journey event.
3.14. Constant Contact
- Feature/Setting: Automated Email Series; dynamic automator sending for onboarding, post-sale, and loyalty.
3.15. WhatsApp Business API
- Feature/Setting: Automated Template Messages; configure automated communication sequences on key events.
3.16. Facebook Messenger API
- Feature/Setting: Automated Bots via Send API; automate dynamic conversation flows per customer status.
3.17. Google Ads
- Feature/Setting: Automated Audience Targeting; dynamically shift ad copy/creative based on CRM/app trigger.
3.18. Microsoft Dynamics 365
- Feature/Setting: Customer Insights Journeys; automates personalized nurture content at scale.
3.19. Shopify
- Feature/Setting: Shopify Flow; configure automator for post-sale, upsell, and engagement emails.
3.20. Gorgias
- Feature/Setting: Automated Workflows; trigger proactive outreach to customers nearing service or retention events.

Benefits

4.1. Automates rich personalization and reduces manual campaign overhead.
4.2. Accelerates deal velocity by delivering timely info and offers.
4.3. Automatedly increases loyalty and repeat purchases with relevant rewards.
4.4. Drives measurable ROI via automated, journey-aware touchpoints.
4.5. Improves customer experience by automating context-driven, omnichannel communications.
4.6. Achieves scalable marketing operations with advanced automator logic.
4.7. Enables always-on engagement and proactive reactivation of cold leads through automation.