Auto-alerts for negative online reviews for quick action

Purpose

1.1. Detect negative online reviews in real-time across platforms to enable rapid corporate response, minimize brand damage, enhance customer retention, and provide visibility to marketing and product teams for continuous improvement.
1.2. Aggregate alerts in actionable channels (email, SMS, chat, ticketing) to ensure delivery to responsible corporate personnel and initiate standardized reaction workflows.
1.3. Monitor sentiment shifts in reviews for proactive business intelligence and trend spotting in the agricultural equipment market.

Trigger Conditions

2.1. Any review posted with a negative sentiment score (e.g., below 3 stars or containing specific keywords) on a monitored network.
2.2. Arrival of negative review on any configured platform (Google My Business, Trustpilot, Facebook, industry-specific forums).
2.3. Change in aggregated review score below a threshold.
2.4. Mention of critical product lines, compliance terms, or recall indicators by reviewers.

Platform Variants

3.1. Google My Business
• API: My Business Account Management API – Configure "accounts.locations.reviews.list" for polling reviews and webhook for new review events.
3.2. Facebook Pages
• Graph API: “/{page-id}/ratings” endpoint – Schedule polling or use Page Webhooks for real-time review updates.
3.3. Trustpilot
• Business API: “GET /v1/business-units/{businessUnitId}/reviews” – Set up scheduled fetch; process reviews with Text Analytics for sentiment.
3.4. Yelp
• Yelp Fusion API: "businesses/{id}/reviews" endpoint – Poll reviews, parse negative sentiment.
3.5. Twitter
• Twitter API v2: “Recent Search” endpoint with brand and product mentions, filter for negative context.
3.6. Instagram
• Graph API: "User Media" endpoints for monitoring tagged posts/comments, extract textual feedback.
3.7. Google Alerts
• RSS/Webhook Notification: Configure alerts for custom negative phrases/brand mentions, parse incoming feeds.
3.8. App Store (iOS)
• App Store Connect API: Review fetching endpoints, automate by polling for new low-star reviews.
3.9. Google Play
• Google Play Developer API: “Reviews: list” to automate detection of negative comments/ratings.
3.10. Zendesk
• Triggers: Use ticket creation on new review with negative sentiment flagged via “Create Ticket API” for escalation.
3.11. Slack
• Incoming Webhooks: POST alert message to designated channel on trigger; customize using blocks.
3.12. Microsoft Teams
• Webhook Connector: Deliver adaptive card notification to escalation channel.
3.13. PagerDuty
• Events API v2: Trigger incident alert to support teams on negative review.
3.14. Twilio SMS
• Programmable Messaging API: Use “Send Message” (POST /Messages) to deliver real-time text alerts to stakeholder mobiles.
3.15. SendGrid Email
• Mail Send API: “POST /mail/send” for structured email notifications with review content/links.
3.16. HubSpot
• Workflow Automation: Integration with Ticketing/Notification triggers for negative feedback.
3.17. Salesforce Service Cloud
• Case Creation API: Create/support case when negative sentiment review is webhooked/global event occurs.
3.18. Power Automate (Microsoft)
• Triggers: Set up scheduled/real-time monitoring flows from connectors, conditional alert routing.
3.19. Zapier
• Webhooks/Filters: Use “Webhooks by Zapier” with sentiment analysis to trigger custom alert actions across apps.
3.20. Freshdesk
• Ticket API: Automated ticket generation for negative review; auto-route to PR/customer service queue.
3.21. Asana
• Tasks API: Create task in response to review trigger, assign to relevant handler for follow-up.
3.22. Monday.com
• Item Creation API: Auto-create board item flagged as urgent on negative review event.
3.23. Discord
• Webhook: Push alert message with review summary and action link to moderator or management channel.
3.24. Webex
• Messages API: Deliver critical review alert to target room or user.

Benefits

4.1. Ensures no negative review goes unnoticed, guaranteeing faster corporate reaction.
4.2. Streamlines escalation paths and accountability across departments.
4.3. Improves brand protection and customer satisfaction.
4.4. Provides data for targeted product or service improvements in agricultural equipment sector.
4.5. Reduces loss of market trust and potential revenue impacts due to unmanaged negative feedback.