Marketing & Customer Relationship ManagementPurpose
1.2. Automating targeted outreach to former visitors who have not booked within a defined timeframe.
1.3. Automated personalized messaging, offers, and content to encourage return visits and up/cross-selling of accommodation services.
1.4. Automator detects triggers, segments audience, and automates campaign scheduling, delivery, and follow-up for optimal conversion.
Trigger Conditions
2.2. Guest interaction with marketing email unresponsive over X days.
2.3. Guest did not complete booking after inquiry.
2.4. New amenities, discounts, or events are available for past visitors.
2.5. Automated loyalty milestone reached.
Platform Variants
3.1. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder – Triggered sends; configure “last engagement date” filter, automated email sequence.
3.2. HubSpot
• Feature/Setting: Workflows; automate segmented re-engagement emails using behavioral triggers.
3.3. ActiveCampaign
• Feature/Setting: Automation map; set inactivity criteria, automated personalized outreach.
3.4. Mailchimp
• Feature/Setting: Customer Journeys; automate emails based on “last opened” or “last booking date”.
3.5. Twilio SMS
• Feature/Setting: Programmable Messaging; automation via API to trigger tailored SMS.
3.6. SendGrid
• Feature/Setting: Marketing Campaigns API; automate batch sends to segment with inactivity logic.
3.7. Klaviyo
• Feature/Setting: Flows; configure re-engagement triggers for non-open or non-click actions.
3.8. Zendesk
• Feature/Setting: Automations module; notify agents to follow-up with dormant guests via ticketing.
3.9. Zoho CRM
• Feature/Setting: Automation rules; send reminders/emails post inactivity window.
3.10. Google Ads Customer Match
• Feature/Setting: Audience automation; target emails of inactive guests via personalized display ads.
3.11. Facebook Custom Audiences
• Feature/Setting: Automated upload of dormant segments for remarketing.
3.12. Intercom
• Feature/Setting: Series; automates triggered in-app and email campaigns.
3.13. Freshworks
• Feature/Setting: Customer Journey automator; reminder flows to inactive contacts.
3.14. Omnisend
• Feature/Setting: Automation workflows; set up inactivity-reengagement logic.
3.15. Keap
• Feature/Setting: Campaign Builder; automate reminders or personalized reactivation offers.
3.16. Constant Contact
• Feature/Setting: Email automation; triggers based on contact activity history.
3.17. Moosend
• Feature/Setting: Marketing Automation; drag-and-drop inactivity triggers and scheduled emails.
3.18. Drip
• Feature/Setting: Automation rules; automated follow-up sequences for non-buyers.
3.19. Pipedrive
• Feature/Setting: Workflow Automation; tasks and emails created for re-engagement.
3.20. WhatsApp Business API
• Feature/Setting: Automated message templates; send status or offers to inactive guest numbers.
3.21. Slack
• Feature/Setting: Workflow builder; alert internal team channels on re-engagement triggers for personal outreach.
3.22. Viber
• Feature/Setting: Business Messaging API; automates sending customized re-engagement messages.
3.23. Microsoft Power Automate
• Feature/Setting: Template flows; connect CRM data for automated dormant guest nudges.
Benefits
4.2. Reduces staff effort via automation, freeing time for high-value personal touch.
4.3. Automated multi-channel reach (email, SMS, ads), optimizing guest response rates.
4.4. Automatable personalization increases campaign conversion and loyalty.
4.5. Each automator provides analytics: automatedly track open rates, clicks, and reactivations for continuous optimization.
4.6. Consistent automation reduces guest attrition and automates repetitive follow-ups.
4.7. Scalable—numerous synchronized automatable platforms ensure guests are not lost to follow-up.