Win-back campaign for inactive clients

Purpose

1.1. Reactivate lapsed customers by targeting those who have not used airbrushing services within a predefined time frame (e.g., 3–6 months).
1.2. Deliver personalized incentives such as discounts or exclusive offers to regain lost engagement and improve customer lifetime value.
1.3. Automate identification, messaging, and follow-up sequences, minimizing manual intervention and maximizing campaign efficiency.

Trigger Conditions

2.1. Client flagged as inactive based on last booking/service date exceeding threshold (e.g., 90 days).
2.2. Absence of new bookings, inquiries, or purchase activities.
2.3. Unopened or unengaged status with prior marketing communications for the same period.

Platform Variants

3.1. HubSpot CRM
• Workflow Automation: Use workflow triggers on ‘Last Activity Date’; configure “Send Marketing Email” action targeting flagged contacts.
3.2. Salesforce Marketing Cloud
• Journey Builder: Set “Inactive Customers” entry event; add Email/SMS/Push as journey steps with dynamic coupon codes.
3.3. Mailchimp
• Automation: Configure Customer Journey that auto-enrolls contacts with no opens/clicks in 90 days, sends win-back email.
3.4. ActiveCampaign
• Automations: Set trigger for “No Recent Activity”; use “Send Email” and “Wait” steps; follow with tag update for responders.
3.5. Zoho CRM
• Workflow Rules: "Inactive Since" trigger for contact; auto-send email via “Send Mail” action and log activity.
3.6. Twilio SMS
• Function: “Programmable Messaging” API; set trigger via webhook to send SMS coupon to mobile numbers of inactive clients.
3.7. SendGrid
• Marketing Campaigns: “Automation” triggers email via API to inactive email addresses, with custom recipient list.
3.8. Klaviyo
• Segment Builder: Use “Last Placed Order” condition; trigger Flow to deliver email and SMS win-back offer.
3.9. Intercom
• Outbound Messages: “No Conversation in X Days” filter sends chat/email incentive sequence.
3.10. Google Ads
• Customer Match: Upload contact list of inactive clients; launch targeted display/remarketing ad campaigns.
3.11. Facebook Ads
• Custom Audiences: Sync inactive clients via partner integration; automate delivery of win-back offers via sponsored posts.
3.12. WhatsApp Business API
• “Send Message” endpoint distributes promotional re-engagement messages with voucher codes.
3.13. Constant Contact
• Email Automation: “No Engagement After X Days” trigger sends win-back campaign to informative segment.
3.14. Keap (Infusionsoft)
• Campaign Builder: Set “No Purchase in X Days” goal; automate incentive delivery by email or SMS.
3.15. Shopify (for e-commerce booking)
• “Flow” App: Triggers follow-up emails for clients with order inactivity, integrates with Mailchimp/SMSBump.
3.16. Stripe
• “Customer Subscription” webhooks monitor activity; trigger re-engagement emails for dormant customer accounts.
3.17. Calendly
• “Webhook on Event Not Scheduled”: Detects inactive booking patterns, triggers automated email outreach.
3.18. Pipedrive
• Workflow Automation: “Last Activity Date” conditionally triggers email task and follow-up reminders.
3.19. Drip
• Workflow: Segment by inactivity; automate multi-step email re-engagement sequence.
3.20. Segment
• Identify/Track API: Flag inactivity events, trigger connected email/SMS/ads automations downstream.

Benefits

4.1. Recovers lost revenue from dormant customers with minimal manual effort.
4.2. Increases brand loyalty and repeat bookings via timely, relevant offers.
4.3. Enables cross-channel reach (email, SMS, ads, chat) to maximize campaign success.
4.4. Ensures data-driven targeting for optimal use of marketing resources.
4.5. Automates reporting and optimization based on responses and engagement analytics.