Automated holiday and seasonal offer notifications

Purpose

1.1. Automatically notify guests of upcoming holiday and seasonal offers across multiple channels to increase visits, drive repeat business, and keep engagement high during high-traffic periods.
1.2. Ensure timely, targeted communication with offer details, menu highlights, expiring deals, and reservation links, matched with customer preferences and prior visit data.
1.3. Prevent lost opportunities by scheduling and delivering tailored notifications based on the restaurant’s calendar and customer segmentation.

Trigger Conditions

2.1. Calendar event proximity (e.g., a week before major holidays: July 4th, Thanksgiving).
2.2. Offer activation by marketing team in POS or CRM.
2.3. Anniversary of previous guest visits during seasonal events.
2.4. Customer opt-in event (newsletter signup, loyalty program enrollment).
2.5. Segment matching (e.g., families, couples, repeat diners, VIPs).

Platform Variants

3.1. Twilio SMS
• Feature: Programmable Messaging
• Setting: Set SMS send action, personalize message body dynamically via API, schedule by date/time.
3.2. SendGrid
• Feature: Marketing Campaigns API
• Setting: Create and schedule mass email, set recipient list and dynamic offer insertion via templates.
3.3. Mailchimp
• Feature: Campaign Automations
• Setting: Event trigger by custom fields, pre-set holiday campaign templates, auto-segment customers.
3.4. HubSpot
• Feature: Workflows
• Setting: Workflow based on calendar date, personalization tokens, audience list updates.
3.5. Constant Contact
• Feature: Email Automation
• Setting: Auto-send emails based on seasonal triggers, update list from POS/CRM sync.
3.6. ActiveCampaign
• Feature: Automations Builder
• Setting: Date-based triggers, conditional content for seasonal offers, contact tags from CRM.
3.7. Klaviyo
• Feature: Flows
• Setting: Trigger on date-property (holiday), segment with past purchase history, dynamic blocks.
3.8. WhatsApp Business API
• Feature: Template Messages
• Setting: Create approved offer announcement templates, trigger send from event webhook.
3.9. Facebook Messenger Platform
• Feature: Message API
• Setting: Broadcast offers using scheduled bots, segment by open/click activity.
3.10. Slack
• Feature: Incoming Webhooks
• Setting: Auto-notify internal teams or VIP guest groups of upcoming promotions.
3.11. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Build journey with date triggers, send multi-channel holiday offers, sync CRM events.
3.12. Google Calendar API
• Feature: Events Watch
• Setting: Monitor defined holidays, trigger downstream notifications.
3.13. Calendly
• Feature: Webhook Subscriptions
• Setting: Launch campaign when specific holiday bookings spike or drop.
3.14. Zoho CRM
• Feature: Workflow Rules
• Setting: Trigger emails/SMS based on calendar fields and seasonal offer eligibility.
3.15. Shopify
• Feature: Marketing Automations
• Setting: Email/SMS push to online customers ahead of in-store holiday deals.
3.16. WooCommerce
• Feature: AutomateWoo
• Setting: Time-based campaigns, coupon attachments for seasonal menu specials.
3.17. Yelp Fusion API
• Feature: Business Updates
• Setting: Push holiday and offer notifications to business page followers.
3.18. Square Marketing
• Feature: Automated Campaigns
• Setting: Segmented email/SMS for customers with recent activity before holidays.
3.19. Resy API
• Feature: Notifications
• Setting: Trigger reservation reminders with seasonal upgrade prompts.
3.20. OpenTable
• Feature: Guest Center
• Setting: Auto-email upcoming holiday events to diners, follow-up for repeat bookings.

Benefits

4.1. Maximizes reach through omnichannel, automated communication.
4.2. Reduces manual effort for staff, ensuring timely and consistent messaging.
4.3. Allows precise targeting for higher conversion and guest return rates.
4.4. Enables data-driven marketing by leveraging guest interaction and purchase history.
4.5. Strengthens customer relationships with personalized, relevant content.