Purpose
1. Automate loyalty program enrollment and timely reward notifications for diners at American restaurants to boost repeat business, increase customer engagement, and streamline manual admin.
2. Ensure seamless onboarding to loyalty initiatives, real-time points accrual, and personalized reward delivery across SMS, email, and push notifications.
3. Integrate POS, reservation, CRM, email, and messaging platforms for consistent diner recognition and reward distribution at scale.
Trigger Conditions
1. New customer sign-up via website, mobile app, or kiosk.
2. Customer opts into loyalty program through POS or digital ordering.
3. Points exceeded predefined eligibility thresholds.
4. Anniversary/birthday dates and campaign milestones.
5. Specific purchase actions (new menu items, high-value orders).
Platform Variants
1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API; configure SMS send on trigger with customer name, reward details, and unique code.
2. SendGrid
• Feature/Setting: Trigger Transactional Templates; configure dynamic template for reward notification, insert earned reward variable.
3. Mailchimp
• Feature/Setting: Use Campaign API v3.0; auto-enroll user in segmented audience and generate reward drip campaign.
4. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio for triggered sends; set enrollment and reward data extensions, connect to customer journey.
5. ActiveCampaign
• Feature/Setting: Automation builder; start automation upon tag “enrolled loyalty” or “reward achieved”, configure email/SMS steps.
6. HubSpot
• Feature/Setting: Workflow automation; trigger on form submission or point update, send templated emails or integrate with SMS gateway.
7. Slack
• Feature/Setting: Incoming Webhooks; post real-time enrollment/reward alerts for staff or send direct messages to customer accounts.
8. Facebook Messenger
• Feature/Setting: Messenger Send API; deliver reward alert as chatbot message, include redeem options.
9. Shopify
• Feature/Setting: Scripted Flow; auto-tag customer profiles on purchase, trigger reward by Shopify Flow.
10. Square
• Feature/Setting: Loyalty API; enroll customers, award points, and trigger SMS/email reward notification via Square Messages.
11. Toast POS
• Feature/Setting: Loyalty module and Webhooks; upon check-in or purchase, auto-enroll and deliver notification email/SMS.
12. Clover
• Feature/Setting: Rewards API; connect to loyalty triggers, auto-send SMS/email through Clover customer engagement tool.
13. Zapier
• Feature/Setting: Multi-step Zap; on form/sign-up or order completion, link POS to mail/SMS tools for reward message.
14. Google Firebase Cloud Messaging
• Feature/Setting: Configure FCM push notification on loyalty actions within mobile app.
15. Apple Push Notification Service (APNS)
• Feature/Setting: Use APNS API to send personalized push notifications on Apple devices at reward threshold.
16. Braze
• Feature/Setting: Canvas Journeys; automate campaign trigger on loyalty event, send personalized push/email/SMS.
17. Intercom
• Feature/Setting: Event-based messaging; auto-send chat/email/SMS on enrollment or reward qualification using Intercom Events API.
18. Microsoft Dynamics 365 Marketing
• Feature/Setting: Real-time marketing triggers; configure participant action on loyalty triggers for email or text notification.
19. Oracle Responsys
• Feature/Setting: Use Program Entry and Connect APIs; schedule reward campaign and auto-enroll eligible contacts.
20. Zendesk
• Feature/Setting: Use Triggers for ticket or customer update; auto-notify support team or customer via email/SMS on reward action.
21. Punchh
• Feature/Setting: Loyalty and Engagement API; enroll user, auto-dispatch reward notifications by preferred channel.
22. Bluecore
• Feature/Setting: Triggered messaging; send reward emails or SMS when loyalty segment conditions are met.
23. Segment
• Feature/Setting: Track event in loyalty funnel, send to destination (email/SMS/CRM messaging).
24. Klaviyo
• Feature/Setting: Use Flows for loyalty journeys; trigger reward message on points earned.
Benefits
1. Increases diner retention and visit frequency.
2. Enhances customer satisfaction with real-time reward delivery.
3. Streamlines multi-channel communications, saving staff hours.
4. Personalizes rewards, boosting campaign ROI and segment accuracy.
5. Improves customer data collection, supporting future marketing efforts.
Marketing & Customer Retention