Segmented email/SMS campaign deployment

Purpose

1.1. Automate delivery of segmented email/SMS campaigns for customer promotions, birthday offers, loyalty rewards, event announcements, and feedback requests.
1.2. Leverage guest visit data, spending habits, cuisine preferences, geographic location, and engagement history for precise targeting of messages.
1.3. Support real-time engagement and periodic reactivation to improve retention, repeat visits, and Average Order Value (AOV).
1.4. Integrate multiple data sources (POS, CRM, reservations, online orders) for triggering campaigns at optimal times.

Trigger Conditions

2.1. New customer signup or table reservation is completed.
2.2. Customer’s birthday or anniversary date matches current date.
2.3. Customer triggers loyalty threshold (e.g., 5th or 10th visit).
2.4. Cart abandonment or unfinalized online order after set interval.
2.5. Specific cuisine item high interest detected in digital menu/app.
2.6. Customer inactivity exceeding predefined period (e.g., 30 days).
2.7. Targeted location-based proximity (geofencing via mobile app).
2.8. Post-visit feedback request scheduled after checkout/receipt issued.

Platform Variants

3.1. Twilio
• Feature/Setting: Use Programmable SMS API to send segmented messages.
• Configuration: To/From, messaging service SID, segment logic in code.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API for email list segmentation.
• Configuration: List IDs, templates, scheduling endpoint, dynamic fields.
3.3. Mailchimp
• Feature/Setting: Audience segmentation and Campaigns API.
• Configuration: Segment rules (tags, purchase count), batch send.
3.4. HubSpot
• Feature/Setting: Workflows and Marketing Email API.
• Configuration: Triggered workflow, targeted list, personalization tokens.
3.5. ActiveCampaign
• Feature/Setting: Automation Recipes, segment builder.
• Configuration: Contact segments based on custom fields, campaign templates.
3.6. Constant Contact
• Feature/Setting: List Segmentation, Campaign API.
• Configuration: Segmented contact lists, schedule_campaign endpoint.
3.7. Klaviyo
• Feature/Setting: Flows and Lists API.
• Configuration: Flow triggers, list membership, event-based dispatch.
3.8. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, REST API for audience segments.
• Configuration: Data extension queries, event triggers, send definition.
3.9. MoEngage
• Feature/Setting: Segmentation and Campaign APIs.
• Configuration: Create segment, trigger SMS/Email via campaign API.
3.10. Braze
• Feature/Setting: User Segmentation, Campaign Trigger API.
• Configuration: Segment IDs, personalized messaging endpoints.
3.11. SharpSpring
• Feature/Setting: Triggers and Segmented Email API.
• Configuration: Visitor list, dynamic email templates, scheduled actions.
3.12. Sendinblue
• Feature/Setting: Email Campaigns API with segmentation.
• Configuration: List selection, scheduled send, transactional attributes.
3.13. Mailjet
• Feature/Setting: Contact Segmentation and Campaigns API.
• Configuration: Filtered lists, Campaign ID, template variable mapping.
3.14. Omnisend
• Feature/Setting: Segmentation, Automation workflows.
• Configuration: Segment setup by behavior, workflow trigger event.
3.15. Emma
• Feature/Setting: Segmented mailings via API.
• Configuration: Group criteria, personalized fields, send job.
3.16. Iterable
• Feature/Setting: User Segmentation API, Campaign API.
• Configuration: List filters, campaign scheduling, dynamic data fields.
3.17. Drip
• Feature/Setting: Behavioral segmentation and Campaign Triggers.
• Configuration: Trigger rules, personalized content blocks.
3.18. SMSBump
• Feature/Setting: Shopify customer segments, SMS flows.
• Configuration: Customer tags, automation rules, SMS template.
3.19. EZ Texting
• Feature/Setting: API for group messaging and scheduling.
• Configuration: Contact group, time-based triggers, webhook sync.
3.20. Postmark
• Feature/Setting: Broadcast Messages API for segmentation.
• Configuration: Recipient groups, personalization fields, schedule_send endpoint.

Benefits

4.1. Increases relevance and engagement by matching offers to guest preferences and visit cycles.
4.2. Reduces manual marketing effort while supporting personalized touchpoints at scale.
4.3. Drives higher conversion, repeat orders, and more accurate campaign reporting.
4.4. Enables A/B testing and optimization of content, timing, and targeting per cohort.
4.5. Streamlines retention strategies based on data-driven triggers and feedback loops.