Social media post scheduling and monitoring

Purpose

1.1. Automate drafting, scheduling, publishing, and monitoring of social media posts to promote menu items, events, reviews, and seasonal offers for American restaurants.
1.2. Real-time engagement tracking and audience response analysis to optimize marketing strategies, improve customer retention, and increase dine-in or delivery orders.
1.3. Centralize content management for consistency across Facebook, Instagram, Twitter, Yelp, Google My Business, TikTok, and additional relevant platforms.
1.4. Enable automated performance reports and alerting when engagement spikes or drops, capturing customer sentiment for action.

Trigger Conditions

2.1. Scheduled time set in calendar (Google Calendar API: `Events.watch`).
2.2. Addition of new promotional post in content management system (WordPress REST API: `wp/v2/posts`).
2.3. Marketing manager approval toggled in approval workflow app (Trello API: `Cards.update`).
2.4. External event triggers like new menu launch, via webhook integration (Webhook: POST on `/event`).
2.5. Social campaign milestone (HubSpot Marketing API: `emails/v1/campaigns` status change).

Platform Variants

3.1. Facebook Pages
• Feature/Setting: Facebook Graph API `v19.0/page/feed` for post publishing/scheduling.
• Example: Configure POST to `/page-id/feed` with message, attached_media, and scheduled_publish_time.
3.2. Instagram Business
• Feature/Setting: Graph API `v19.0/ig_user/content_publishing` for publishing images/videos.
• Example: Call `/ig-user-id/media` to create, then `/media-id/publish` to publish.
3.3. Twitter (X)
• Feature/Setting: Twitter API v2 `POST /2/tweets` for tweet scheduling and publishing.
• Example: Include text, media, and scheduled time fields.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API `UGC Posts` for page posts.
• Example: POST to `/ugcPosts` with organization ID and post content.
3.5. Pinterest
• Feature/Setting: Pinterest API `v5/pins` for scheduled pin creation.
• Example: POST to `/boards/{board_id}/pins` with media, description, and schedule_timestamp.
3.6. TikTok
• Feature/Setting: TikTok for Developers API `POST /video/publish` for uploading and publishing.
• Example: Set video_id and schedule_time in payload.
3.7. YouTube
• Feature/Setting: YouTube Data API `videos.insert` for scheduling and publishing video content.
• Example: Set `publishAt` in video resource snippet.
3.8. Google My Business
• Feature/Setting: Google Business Profile API `locations.localPosts.create` for timed posts.
• Example: Include call-to-action, photo, and schedule in body.
3.9. Yelp Fusion
• Feature/Setting: Yelp Fusion API `Business Reviews` for responding and post-sharing.
• Example: Trigger post when 5-star review detected.
3.10. Buffer
• Feature/Setting: Buffer API `v2/updates/create` for cross-platform scheduling.
• Example: Add text, media, and set scheduled_at.
3.11. Hootsuite
• Feature/Setting: Hootsuite Integration API `messages` endpoint.
• Example: Set `scheduledSendTime` with message payload.
3.12. Sprout Social
• Feature/Setting: Sprout Social Publishing API endpoint.
• Example: Schedule post with text and assets in JSON body.
3.13. Sprinklr
• Feature/Setting: Sprinklr Social Publishing API.
• Example: Use `POST /publishing/schedule` with channel and post content.
3.14. Salesforce Marketing Cloud
• Feature/Setting: REST API `social-posts` resource for scheduled publishing.
• Example: Set title, body, channels, and schedule_date.
3.15. HubSpot
• Feature/Setting: Marketing API `social/posts` for scheduling.
• Example: Pass channelId, content, and publishing time in request body.
3.16. Zoho Social
• Feature/Setting: Zoho Social API `posts` endpoint.
• Example: JSON with channelKey, message, and scheduleTime fields.
3.17. Sendible
• Feature/Setting: Sendible API `schedule_post` action.
• Example: Set account, message, and scheduled time.
3.18. Later
• Feature/Setting: Later API `Media Posts` for automating image/video post schedule.
• Example: Specify time, platform, and media URL.
3.19. SocialBee
• Feature/Setting: SocialBee API `POST /content` for scheduled content.
• Example: Include message, category, platforms, and schedule_time.
3.20. ContentStudio
• Feature/Setting: ContentStudio API `publish_content` for seamless scheduling.
• Example: Configure message, media, and schedule_date fields.

Benefits

4.1. Reduces manual social media management workload; allows for consistent and timely posts.
4.2. Improves audience reach and increases foot traffic or online orders with coordinated promotional campaigns.
4.3. Enables data-driven insights into campaign performance and customer sentiment for continuous marketing optimization.
4.4. Ensures cross-channel brand consistency and offers rapid response capability to trending customer feedback.
4.5. Adaptable to business growth; scales as new platforms or marketing requirements arise.