Event/webinar invitations for new regulations

Purpose

1.1. Automatically invite clients/prospects of asbestos testing firms to events or webinars when new regulations are announced, helping them stay compliant and engaged.
1.2. Automating outreach ensures every relevant contact receives timely, legal, and branded event invitations across preferred channels.
1.3. Automation streamlines regulatory education, client nurturing, and lead generation—vital for market differentiation and retention.
1.4. Automates list segmentation and targeting based on regulatory relevance, increasing attendance and engagement rates.
1.5. Event participation metrics are automatically captured and fed back into CRM for perpetual nurturing campaigns.

Trigger Conditions

2.1. Regulatory update detected (via RSS, scraping, or official channel).
2.2. New event/webinar scheduled in the calendar.
2.3. CRM receives a ‘new regulation’ keyword in relevant contact notes.
2.4. Marketing manager flags ‘regulation’ as a topic in CMS or event content outline.
2.5. Pre-selected date/time on automation schedule.

Platform Variants

3.1. Mailchimp
• Feature: Campaigns API; automates bulk email invitations using dynamic audience segments based on regulatory tags.

3.2. Salesforce
• Feature: Process Builder & Email Alerts; automates workflows to trigger invites when regulation fields update or matching contacts added.

3.3. HubSpot
• Feature: Workflow Automation; automates invitation emails and reminders based on regulatory-based list criteria.

3.4. Marketo
• Feature: Smart Campaigns; automates multi-channel invitations based on regulation triggers and attendee behaviors.

3.5. Microsoft Outlook/Exchange
• API: Graph API - Calendar; automates creation and sending of event invites to selected contact groups.

3.6. Eventbrite
• API: Event Creation & Email Invitations; automates new event setup and attendee email triggers when new webinars are published.

3.7. Zoom
• API: Webinar Creation & Invite APIs; automates creation and distribution of registration invites when regulatory topics flagged.

3.8. Google Calendar
• API: Events.insert; automates adding webinar events and automated invitations to all CRM-tagged contacts.

3.9. Slack
• Feature: Incoming Webhooks & Reminders; automates notification and RSVP requests to internal teams for event assistance.

3.10. Twilio
• Feature: Programmable SMS/Messaging API; automates personalized text reminders and registration links for key clients.

3.11. ActiveCampaign
• Feature: Automation Workflows; automates tailored email series for event promotion based on regulatory triggers.

3.12. Constant Contact
• API: Email Campaigns; automates batch invitation emails with registration call-to-actions for regulatory webinars.

3.13. Pipedrive
• Feature: Workflow Automation; automates creation of follow-up activities and email sequences post-invite.

3.14. Zoho CRM
• Feature: Workflow Rules + Email; automates mass invites to contacts meeting regulatory conditions.

3.15. SendGrid
• API: Marketing Campaigns & Transactional Email; automates sending branded and compliant invitation emails.

3.16. SurveyMonkey
• API: Email Collectors; automates follow-up engagement to event invitees for interest or feedback.

3.17. Zapier
• Feature: Automate multi-platform connections; e.g., RSS/regulation alert → Eventbrite/Zoom → Mailchimp/Slack.

3.18. Calendly
• API: Event Types + Invitees API; automates calendar slotting and diverse channel invitations for regulatory events.

3.19. Intercom
• API: Messages; automates in-app invitations to users for targeted webinars on regulatory changes.

3.20. Webex
• API: Meetings/Webinars + Invite; automates event scheduling and sending calendar invites to all client segments.

3.21. Bitrix24
• Feature: Workflow Automation; automates creation of event tasks and notifications for regulation-related webinars.

3.22. Monday.com
• Feature: Integrations + Automations; automates internal and external notifications of webinars and updates.

3.23. Google Forms
• Feature: Automated Form Sharing; automates RSVP and registration collection via email and link distribution.

3.24. Trello
• Feature: Butler Automation; automates board updates and invitations for regulatory event planning.

3.25. Microsoft Teams
• API: Meeting Scheduling; automates bulk invitation dispatch and internal reminders for upcoming regulatory webinars.

Benefits

4.1. Event invitation automation eliminates risk of missed notifications on regulatory changes.
4.2. Automation increases regulatory awareness among clients for improved compliance and retention.
4.3. Automates segmentation for personalized invitations based on industry, region, or compliance level.
4.4. Automated invitations save marketing team time, reduce manual errors, and increase engagement rates.
4.5. Automating post-event nurturing automates follow-ups based on attendance and engagement metrics.