Purpose
1.2. Automation covers bulk email delivery, personalized content injection, regulatory notifications, seasonal campaigns, and automated follow-ups.
1.3. Ensures clients receive timely, relevant content related to asbestos regulations, new testing technologies, service offerings, and reminders, while automating segmentation and engagement analytics.
Trigger Conditions
2.2. Another automatable trigger includes low engagement scores, prompting a re-engagement sequence.
2.3. Automation can also be started by integration with CRM data changes, such as status or property updates.
Platform Variants
3.1. Mailchimp
- Feature/Setting: Automate campaign scheduling and list management via 'Email Campaigns' API v3.0 with dynamic audience segmentation.
3.2. HubSpot
- Feature/Setting: Automated marketing emails configured under 'Marketing Email API' and workflows triggered by CRM contact state.
3.3. ActiveCampaign
- Feature/Setting: Automated drip campaigns using 'Automations' and API endpoint /api/3/campaigns.
3.4. Constant Contact
- Feature/Setting: Automate newsletter sends through 'Email Campaign' API and contact segment automation.
3.5. SendGrid
- Feature/Setting: Transactional email automation via 'Marketing Campaigns API' or /v3/mail/send for batch sends.
3.6. Zoho Campaigns
- Feature/Setting: Automation via 'Workflows' and REST API endpoint /sendmail.
3.7. Salesforce Marketing Cloud
- Feature/Setting: Automated journeys with 'Journey Builder' and triggered sends via REST API /messaging/v1/email/messages.
3.8. Klaviyo
- Feature/Setting: Flow Automation in 'Flows', API endpoint /v1/email-campaigns.
3.9. Campaign Monitor
- Feature/Setting: Automated campaigns with 'Journeys' and campaigns API.
3.10. Brevo (formerly Sendinblue)
- Feature/Setting: Email Automation via 'Transactional email API' and trigger workflows.
3.11. Mailjet
- Feature/Setting: Campaign automation via /send API, using contact lists.
3.12. Moosend
- Feature/Setting: Automated campaign series configured with 'Automations' and Send Campaign API.
3.13. AWeber
- Feature/Setting: 'Campaigns' automation and email send API for scheduled newsletters.
3.14. GetResponse
- Feature/Setting: 'Marketing Automation' workflows and /newsletters API endpoint.
3.15. Gmail API
- Feature/Setting: Scripted automation with /users.messages.send for scheduled personalized sends.
3.16. Outlook 365
- Feature/Setting: Automated newsletter dispatch via Microsoft Graph API /sendMail.
3.17. Mandrill (Mailchimp Transactional)
- Feature/Setting: Batch sending automation with /messages/send API.
3.18. Elastic Email
- Feature/Setting: 'Automation' feature with /email/send API endpoint for newsletters.
3.19. Drip
- Feature/Setting: Email series set up in automations, API endpoint /v2/user_subscribers.
3.20. SharpSpring
- Feature/Setting: Automated email workflows and batch send through 'Email Jobs API'.
3.21. Amazon SES
- Feature/Setting: Automated bulk send with SendBulkTemplatedEmail API for high-volume delivery.
3.22. Eloqua (Oracle)
- Feature/Setting: Automated campaign management via REST API /assets/email.
Benefits
4.2. Reduces manual handling errors and improves timely delivery through automation.
4.3. Enhances personalization via automatable segment-driven content.
4.4. Boosts client retention and automates regulatory reminders, essential in environmental services.
4.5. Delivers measurable analytics for continued marketing automation optimization.