Purpose
1.2. Automated campaigns leverage customer behavior, visit frequency, birthdays, spending patterns, or feedback to dynamically deliver offers via SMS, email, push notification, and social messaging.
1.3. This automates targeted audience segmentation and message scheduling for maximized promotion ROI, automates retention activity, and automates satisfaction-driven upsells.
Trigger Conditions
2.2. Birthday or anniversary of customer.
2.3. Customer inactive for 30, 60, or 90 days.
2.4. Feedback submitted with high or low satisfaction.
2.5. Indian/Caribbean holiday or event approaching.
2.6. Launch of new dish, menu, or experience.
2.7. Social media engagement spike or mention.
2.8. Loyalty points accumulation or redemption threshold met.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate SMS campaign triggers using Twilio Programmable Messaging API; sample config: set message template, add webhook to new order events.
3.2. SendGrid
• Feature/Setting: Automate email promotions through SendGrid Marketing Campaigns API; sample config: use dynamic templates and schedule via API on loyalty event.
3.3. Mailchimp
• Feature/Setting: Automate triggered emails with Customer Journeys; set a trigger for birthday or inactivity inside Journey Builder.
3.4. HubSpot
• Feature/Setting: Automate marketing workflows using HubSpot Workflows API; connect triggers to CRM event/segment updates.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio event triggers; configure entry event for customer milestone or feedback.
3.6. ActiveCampaign
• Feature/Setting: Automate using Automations module; set "Makes a purchase" or "Date-based" triggers.
3.7. Klaviyo
• Feature/Setting: Automate Flows with "Placed Order", "Birthday", or "Churn Risk" triggers.
3.8. WhatsApp Business API
• Feature/Setting: Automate message send via WhatsApp Business API on segment milestone events.
3.9. Facebook Messenger
• Feature/Setting: Automate Messenger bot trigger using Send API; configure keyword or event-based triggers.
3.10. Instagram Direct API
• Feature/Setting: Automate automated direct messages on user action or campaign run using Instagram Graph API.
3.11. Zapier
• Feature/Setting: Use Zapier automations to connect POS/feedback apps to marketing sequencers automatically.
3.12. Shopify
• Feature/Setting: Automate Flow App to send emails/SMS when customer meets loyalty threshold events.
3.13. Toast POS
• Feature/Setting: Automate customer data out to email or SMS apps via Toast API triggers based on visit count.
3.14. Google Ads
• Feature/Setting: Automate Customer Match lists refresh via Google Ads API for remarketing.
3.15. Slack
• Feature/Setting: Automate internal alerts via Slack Incoming Webhooks when key triggers for campaign occur.
3.16. Freshdesk
• Feature/Setting: Automate closing of support tickets with automatic follow-up campaign via API.
3.17. Stripe
• Feature/Setting: Automate email/sms offering upsell/coupon after payment event using PaymentIntent API Webhook.
3.18. Eventbrite
• Feature/Setting: Automate campaign triggers on event registrations via Event API to promotion emailer.
3.19. SurveyMonkey
• Feature/Setting: Automate sending offer/coupon based on feedback response using Webhooks.
3.20. Google Calendar
• Feature/Setting: Automate campaign triggers for seasonal/holiday promotions using Calendar API event reminders.
3.21. Yelp/Foursquare
• Feature/Setting: Automate direct engagement prompts post-review via API events.
3.22. LoyaltyLion
• Feature/Setting: Automate customer reward notifications upon points/milestone using Webhooks or API triggers.
Benefits
4.2. Automated response based on behavior/settings increases upsell/conversion.
4.3. Automating repetitive marketing tasks maximizes ROI and consistency.
4.4. Automation ensures no key events or customer moments are missed.
4.5. Automatedly coordinates campaign delivery across multiple platforms and channels.
4.6. Automator-driven segmentation allows rapid launch of hyper-targeted promotions.
4.7. Scales campaign efforts without extra manual effort, boosting operational efficiency.