Marketing & Customer RetentionPurpose
1.2. Automatedly remind customers of fittings, returns, style tips, and upsell opportunities based on event timelines.
1.3. Automate engagement via multiple channels (email, SMS, social, ads) pre- and post-event to improve retention and referrals.
1.4. Automator triggers campaigns based on booking data, preferences, or event date, entirely reducing manual marketing effort.
Trigger Conditions
2.2. Approaching event date (e.g., 30/14/7/1 days before).
2.3. Post-event feedback window (e.g., 1-2 days after event).
2.4. Customer engagement thresholds crossed (unopened emails, abandoned cart).
2.5. Special promotions/seasonal offers automating to relevant segments.
Platform Variants
• Feature/Setting: Messaging API — automate sending event reminders, last-minute tips, and pick-up/return alerts to clients.
3.2. SendGrid
• Feature/Setting: Email API — trigger automated pre-event style guides, post-event thank-you coupons, feedback requests.
3.3. HubSpot
• Feature/Setting: Workflows — automatedly segment contacts; initiate conditional drip campaigns for event timing.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — auto-create customer journeys by event type and automate coupon delivery.
3.5. Mailchimp
• Feature/Setting: Customer Journey Builder — automates multi-step emails (booking, reminders, post-event follow-up).
3.6. ActiveCampaign
• Feature/Setting: Automations — automate multichannel campaigns and audience retargeting for formal wear renters.
3.7. Zoho CRM
• Feature/Setting: Workflow Rules — automate SMS/email workflows for booking and reminder triggers.
3.8. Google Calendar API
• Feature/Setting: Automated event reminders — programmatically create calendar events/reminders for customers.
3.9. Facebook Business Suite
• Feature/Setting: Automated Messenger Campaigns — automates outreach before/after events, style quizzes, and FAQs.
3.10. Instagram API
• Feature/Setting: Direct messaging automator — trigger DMs with dress/tux inspiration based on event date.
3.11. Slack
• Feature/Setting: Incoming Webhooks — send internal notifications for new high-value bookings/events automatedly.
3.12. Calendly
• Feature/Setting: Automated reminders — trigger SMS/email before scheduled fittings and returns.
3.13. Google Ads
• Feature/Setting: Smart Bidding — automate retargeting to users browsing formalwear around key event dates.
3.14. Shopify
• Feature/Setting: Flow Automations — trigger upsell sequences and product recommendations on checkout for event-specific items.
3.15. Klaviyo
• Feature/Setting: Triggered Flows — automate sending abandoned cart emails or event-based remarketing.
3.16. WhatsApp Business API
• Feature/Setting: Template Messages — automate event confirmations, reminders, and "thank you" notes.
3.17. Microsoft Power Automate
• Feature/Setting: Automated flows — connect booking/CMS with email, SMS, and CRM for event triggers.
3.18. Pipedrive
• Feature/Setting: Workflow Automations — move leads to the next stage and trigger personalized outreach before events.
3.19. SurveyMonkey
• Feature/Setting: Automated feedback requests — send surveys after event or rental return.
3.20. Typeform
• Feature/Setting: Automated forms — email intake forms for event details and post-event feedback automatically.
3.21. Zendesk
• Feature/Setting: Ticket Triggers — automate customer support follow-ups related to event bookings or issues.
3.22. Google Sheets
• Feature/Setting: App Script triggers — automate logging and reporting of campaign touches and conversions.
Benefits
4.2. Increases conversion and event-based order value via automating upsells and cross-sells.
4.3. Automate multi-channel engagement pre/post-event, reducing missed opportunities.
4.4. Streamlines feedback and reputation management with automated survey delivery.
4.5. Reduces human error, keeps campaigns timely, and enables scale by automating repetitive communication.