Purpose
1.2. Automated posting ensures timely campaigns for promotions, events, or new menu items, maximizing restaurant footfall and online orders.
1.3. Automating posts across multiple platforms streamlines multi-channel marketing and automates interaction nudges, improving retention and automating social media management.
Trigger Conditions
2.2. Triggers can be set by specific dates, times, or recurring patterns (e.g., daily lunch specials, weekend promotions).
2.3. Manual override or approval triggers for sensitive announcements are automatable for higher control.
Platform Variants
• Feature/Setting: API endpoint `POST /page/feed` — configure to automate scheduled text/image/video posts.
3.2. Instagram
• Feature/Setting: Graph API `/media_publish` — automate publishing photo/video content with hashtags and geotags.
3.3. Twitter (now X)
• Feature/Setting: Endpoint `POST statuses/update` — automated tweet scheduling with images or text.
3.4. LinkedIn
• Feature/Setting: `POST /ugcPosts` — automate rich content post scheduling to business page.
3.5. TikTok
• Feature/Setting: Upload API — automate video uploads at pre-set times.
3.6. YouTube
• Feature/Setting: YouTube Data API `videos.insert` — automated scheduling for restaurant promos or short videos.
3.7. Pinterest
• Feature/Setting: Content API `pins/create` — automator posts new menu pins and specials.
3.8. Google My Business
• Feature/Setting: `accounts.locations.localPosts.create` — automate posting of event or offer updates.
3.9. Buffer
• Feature/Setting: Buffer Publish API — automatedly queues and schedules across all connected channels.
3.10. Hootsuite
• Feature/Setting: Hootsuite Platform API — automates orchestrated post timing for campaigns.
3.11. Sprout Social
• Feature/Setting: Publishing API — automate posting workflow for marketing automation.
3.12. Zoho Social
• Feature/Setting: Scheduling API — automates content calendar pushes per configured campaigns.
3.13. Later
• Feature/Setting: Media scheduling API — automate post time and content batching.
3.14. Sendible
• Feature/Setting: Publishing Endpoint — automator for multi-profile post automation.
3.15. SocialBee
• Feature/Setting: Category scheduling — automates posts by type (offers, reviews, photos).
3.16. Loomly
• Feature/Setting: Post Builder API — automate creative asset scheduling.
3.17. Kontentino
• Feature/Setting: Scheduled Publishing API — automatedly pushes post queue to platforms.
3.18. Planoly
• Feature/Setting: Auto-Post — automates Instagram post time, captions, and hashtags.
3.19. Crowdfire
• Feature/Setting: Automated Scheduler — queue content for consistent automating.
3.20. TweetDeck
• Feature/Setting: Scheduled tweet — direct automation within the platform for time-released messaging.
3.21. HubSpot
• Feature/Setting: Social Publishing Tool API — automate campaign-driven posting sequences.
3.22. Agorapulse
• Feature/Setting: Bulk scheduling — automates batch content releases for promotions.
Benefits
4.2. Automator reduces manual effort, freeing staff for in-restaurant client engagement.
4.3. Scheduling automates campaign launches, special offer alerts, and event promotions to audiences at optimal times.
4.4. Automation enables analytics collection for optimized future post timing and content strategy.
4.5. Automating cross-platform posts ensures all social channels update simultaneously, maximizing reach for each marketing push.