Automated email and SMS campaigns for promotions and events

Purpose

1.1. Automate delivery of promotional offers, event invitations, and retention communications via email and SMS to Mazda customers and leads.
1.2. Automates segmentation and targeting based on behavioral triggers, service milestones, purchase anniversaries, and event schedules.
1.3. Schedules, personalizes, and automates follow-up messaging, increasing touchpoints without manual effort.
1.4. Automator tracks opens, clicks, bounces, and opt-outs for future automatable campaign improvements.
1.5. Drives customer engagement, loyalty, and showroom traffic using automated, targeted marketing messages.

Trigger Conditions

2.1. Customer opts-in via webform, service desk, or showroom kiosk.
2.2. Automated trigger by upcoming service or inspection due date.
2.3. Automates campaigns before special Mazda promotions, annual sales events, or grand openings.
2.4. System automates messages on a customer's birthday, purchase anniversary, or after a requested test drive.
2.5. Automates based on customer inactivity or re-engagement campaigns.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: "Messages API" — Automate SMS by configuring messaging service SID and scheduling via integrated automator.
3.2. SendGrid
• Feature/Setting: "Mail Send API/v3/mail/send" — Automates personalized emails with dynamic templates and contact lists.
3.3. Mailchimp
• Feature/Setting: "Automations" — Automate email journeys triggered by signups or special Mazda events.
3.4. HubSpot
• Feature/Setting: "Workflows" — Automates multi-channel campaigns including email and SMS via integrations.
3.5. ActiveCampaign
• Feature/Setting: "Automations" — Automator sequences emails/SMS for engagement and retention.
3.6. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder" — Automates touchpoints based on CRM data and behavioral triggers.
3.7. Klaviyo
• Feature/Setting: "Flows" — Automates dealership event invitations and follow-ups via segmented lists.
3.8. Constant Contact
• Feature/Setting: "Email Automation" — Automates recurring Mazda offers and promotion notifications.
3.9. Moosend
• Feature/Setting: "Automation Workflows" — Automates sequences for service reminders and limited-time offers.
3.10. Omnisend
• Feature/Setting: "SMS Automation" — Automates promo codes and event reminders via SMS.
3.11. Drip
• Feature/Setting: "Workflows" — Automatedly triggers offers and appointment reminders.
3.12. AWeber
• Feature/Setting: "Campaigns" — Automates nurture emails for post-sale or pre-service engagement.
3.13. SharpSpring
• Feature/Setting: "Visual Workflow Builder" — Automates event-based customer journeys.
3.14. GetResponse
• Feature/Setting: "Autoresponders" — Automates drip campaigns for new Mazda leads.
3.15. SMSGlobal
• Feature/Setting: "REST API" — Automates scheduled SMS marketing blasts.
3.16. Plivo
• Feature/Setting: "Send SMS API" — Automator for dealership promotions via SMS.
3.17. MessageBird
• Feature/Setting: "Programmable SMS API" — Automates multi-language SMS reminders.
3.18. Mailjet
• Feature/Setting: "Transactional API" — Automates trigger-based emails for event RSVPs.
3.19. Listrak
• Feature/Setting: "Cross-Channel Automation" — Automates connected email/SMS campaigns.
3.20. Braze
• Feature/Setting: "Canvas Flow Builder" — Automates orchestrated, personalized outreach across multiple channels.

Benefits

4.1. Automate repetitive outreach, saving staff time and reducing human error.
4.2. Improves customer retention by automating relevant, timely communications.
4.3. Automator ensures every prospect receives up-to-date Mazda offers and event notifications.
4.4. Provides automatable analytics and insights for campaign optimization.
4.5. Scales communication for large customer bases with automated, personalized experiences.