Marketing & Customer RetentionPurpose
1.2. Automatedly nurture customer loyalty, encourage photo reorders, ensure compliance reminder (e.g., passport renewals), and increase retention automatically.
1.3. Automation sequences are scheduled post-purchase or after missed cart checkouts, automating cross-sells for additional services (e.g., visa photos, family packages).
Trigger Conditions
2.2. Automator detects inactivity (e.g., 6-12 months post-sale).
2.3. Automated abandonment triggers if cart or form is incomplete.
2.4. Automating marketing events on customer milestones, referral actions, or unused coupon detection.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate SMS campaigns using Messaging API; configure webhook for new sales, set recipient, and message templates.
3.2. SendGrid
• Feature/Setting: Automate email flows via Marketing Campaigns API; configure automation journeys for post-sale follow-up and re-engagement.
3.3. Mailchimp
• Feature/Setting: Automate remarketing via Customer Journeys; configure triggers (purchase, inactivity, signup) and campaign content.
3.4. ActiveCampaign
• Feature/Setting: Automate email, SMS, and CRM follow-up with Automation Builder; drag triggers for new customers, set branching actions.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automates multi-channel campaigns via Journey Builder; configure entry event for sales, automate follow-up, and reminders.
3.6. HubSpot
• Feature/Setting: Workflow automator for marketing emails/SMS; set triggers: deal closed, anniversary, re-engagement, automate message delivery.
3.7. Klaviyo
• Feature/Setting: Automates abandoned cart, winback, and product reminder flows; configure conditional automations tied to specific events.
3.8. SMSAPI
• Feature/Setting: Automator for SMS; set campaign scheduling via API; automate bulk and individual remarketing texts.
3.9. Omnisend
• Feature/Setting: Automates cross-channel flows; configure audience segments, automator triggers, and message templates for passport photo reminders.
3.10. Drip
• Feature/Setting: Automate post-purchase and win-back email sequences; set API triggers for sale completion, automate custom journey steps.
3.11. Moosend
• Feature/Setting: Automates follow-up emails by configuring workflow builder; automate triggers: tag applied (passport), time delay, email send.
3.12. Postmark
• Feature/Setting: Automates transactional and remarketing emails via API; configure templates and automate event-based sending.
3.13. SimpleTexting
• Feature/Setting: Automates SMS campaigns; schedule automator to trigger on-sale or time-based intervals, bulk upload numbers.
3.14. Constant Contact
• Feature/Setting: Email automation templates for automating reminders and offers; configure triggers for new/returning customers.
3.15. Pardot (by Salesforce)
• Feature/Setting: B2B email automation via engagement programs; automate triggers, segment rules, and remarketing schedules.
3.16. Intercom
• Feature/Setting: Automated messaging sequences via custom triggers (in-app activity, purchase); automates personalized reminders.
3.17. Customer.io
• Feature/Setting: Automates timed and event-based email/SMS flows using segmentation and real-time event API.
3.18. MessageBird
• Feature/Setting: Automator for SMS and various messaging channels; configure API triggers and automating campaign scheduling.
3.19. Viber Business Messages
• Feature/Setting: Automates promotional and transactional messages; configure template approval, segment logic, and timed triggers.
3.20. Zoho Campaigns
• Feature/Setting: Setup automator for sequences—newsletter, promotions; configure auto-triggered responses and follow-up scheduling.
3.21. AWeber
• Feature/Setting: Automates email newsletters, drip campaigns; configure triggers for sign-up or recent purchase events.
3.22. GetResponse
• Feature/Setting: Automates email marketing workflows via event triggers; setup reminders for document expiry, loyalty rewards.
3.23. SMS Magic
• Feature/Setting: CRM-integrated automation for SMS remarketing; configure journey mapping, automated campaign triggers.
3.24. Benchmark Email
• Feature/Setting: Automation Pro for email/SMS; configure re-engagement, auto-send after purchase, repeat booking reminders.
Benefits
4.2. Ensures clients receive timely reminders for renewals or upsells, automating compliance-driven outreach.
4.3. Automated remarketing boosts repeat business and maximizes lifetime value with minimal effort.
4.4. Automation enables granular targeting (location, order history), optimizing personalization and conversion.
4.5. Reduces human error via end-to-end automator solutions, freeing staff for key operations.