Customer re-engagement campaigns for inactive clients

Purpose

1.1. Automate customer re-engagement campaigns to revive participation of inactive clients for aromatherapy classes, driving client retention, boosting enrollments, and maximizing education and marketing effectiveness.
1.2. Ensure systematic, automated outreach to customers not engaging for a predefined period, nurturing wellness & spa clientele via personalized, educational, and promotional touchpoints.
1.3. Streamline the process to track, segment, and automate multichannel communications—email, SMS, push notifications, and more—to deliver timely and relevant messages about upcoming classes, exclusive content, or rewards.

Trigger Conditions

2.1. Triggered when a client has not booked or attended an aromatherapy class within a configurable inactivity window (e.g., 30/60/90 days).
2.2. Can also automate via inactivity in the CRM or lack of engagement with previous marketing materials.
2.3. Trigger can include manual administrator action or automation based on declining booking frequency metrics.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automated Customer Journeys; API: /automations/trigger-emails
3.2. ActiveCampaign
• Feature/Setting: Automations > Start Trigger 'Last Engagement Date'; API: automations/contacts
3.3. HubSpot
• Feature/Setting: Workflow Automation 'Re-engagement Cycle'; API: /automation/v3/workflows
3.4. Klaviyo
• Feature/Setting: Flows > Inactive Subscriber Automation; API: flows/trigger
3.5. Twilio SMS
• Feature/Setting: Programmable SMS Send API for batch outreach to inactive mobile users
3.6. SendGrid
• Feature/Setting: Marketing Campaigns Automation; API: /v3/marketing/singlesends
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder ‘Inactive Customer Journey’; API: Synchronized Data Extensions
3.8. Zendesk
• Feature/Setting: Triggered Email via automation rules for customer follow-up; API: /api/v2/triggers
3.9. Intercom
• Feature/Setting: Series (Outbound Re-engagement); API: /conversations/
3.10. WhatsApp Business API
• Feature/Setting: Automated Message Templates for Re-engagement; API: /messages
3.11. Google Ads
• Feature/Setting: Customer Match Remarketing List Automation; API: /customerMatch
3.12. Facebook Business Suite
• Feature/Setting: Automated Retargeting Ad Campaigns; API: /adcampaigns
3.13. Zoho CRM
• Feature/Setting: Workflow Rules for Inactivity; API: /crm/v2/Contacts/actions
3.14. Drip
• Feature/Setting: Automation Workflow Triggers; API: /subscribers/{id}/actions
3.15. Pipedrive
• Feature/Setting: Custom Automations for Re-engagement Emails; API: /persons/activities
3.16. Slack
• Feature/Setting: Scheduled Reminders via Bots to internal staff; API: /reminders.add
3.17. Viber
• Feature/Setting: Business Messages Automated Dispatch; API: /pa/send_message
3.18. Shopify
• Feature/Setting: Marketing Automation for Inactive Buyers; API: /admin/api/marketing_events
3.19. Outlook 365
• Feature/Setting: Power Automate with Email Triggers; API: /subscriptions
3.20. Typeform
• Feature/Setting: Automated Follow-up Form for Feedback; API: /responses/webhooks
3.21. WebPush Services (e.g., OneSignal)
• Feature/Setting: Automated Web Push Campaigns; API: /notifications
3.22. Telegram Bots
• Feature/Setting: Scheduled Automated Messages; API: /sendMessage

Benefits

4.1. Automates repetitive client follow-up, freeing time for higher-value activities.
4.2. Automatedly boosts class attendance and retention by reaching dormant clients consistently.
4.3. Automating cross-channel outreach improves response rates and engagement metrics.
4.4. Automation enables dynamic personalization, enhancing campaign relevance for each wellness client.
4.5. The automator delivers actionable analytics, refining ongoing re-engagement strategies.
4.6. Cost-effective, scalable campaign execution is made automatable, supporting business growth effortlessly.
4.7. Reduces manual tracking errors via systematic automation of inactivity detection and campaign triggers.
4.8. Maintains top-of-mind awareness with consistent, automated messaging.
4.9. Enhances customer lifetime value and maximizes class enrollments through automation.
4.10. Rapidly adapts to business changes, allowing new automatable segments or touchpoints.