Follow-up automations for event/webinar attendees

Purpose

 1.1. Automate engagement and nurture of aromatherapy class/event/webinar attendees through tailored follow-up communications post-event.
 1.2. Ensures automated reminders for feedback, next-class promotions, exclusive content, and gathering testimonials to maximize attendee retention and lifetime value.
 1.3. Automates delivery of post-event materials such as presentation slides, aromatherapy recipes, class summaries, and special wellness offers to further educate and market aromatherapy programs.
 1.4. Implements automating attendee segmentation (based on participation or feedback score) for personalized and automatable marketing automation workflows.
 1.5. Automated tracking and reporting of follow-up effectiveness for ongoing marketing strategy refinement.

Trigger Conditions

 2.1. Automation triggers when a class/webinar/event is marked as completed in the booking or event system.
 2.2. Automates when participant attendance is confirmed via QR scan, manual entry, or virtual check-in.
 2.3. Automatically fires upon attendee feedback submission or inactivity following event invite.
 2.4. Schedules follow-up automations based on elapsed time (e.g., 1 hour, 24 hours, 7 days post-event).
 2.5. Activates when a new attendee record is added to the CRM or event management database.

Platform Variants

 3.1. Twilio SMS
  • Feature: Automated SMS campaign
  • Setting: Use Twilio Programmable Messaging API - configure webhook trigger and API key to send timed SMS to attendee phone numbers.
 3.2. SendGrid
  • Feature: Automated follow-up email delivery
  • Setting: Use SendGrid Email API - set up dynamic transactional and marketing emails via API with event data merge fields.
 3.3. Mailchimp
  • Feature: Automated post-event follow-up campaigns
  • Setting: Automate email journeys using Mailchimp's Campaigns API triggered on contact update.
 3.4. HubSpot
  • Feature: Automated workflow for event attendee nurturing
  • Setting: HubSpot Workflow API - Event completion triggers automation for segmented, scheduled follow-ups.
 3.5. Salesforce
  • Feature: Automated task and follow-up workflow
  • Setting: Configure Salesforce Process Builder/Flow to trigger tasks/emails based on attendee records.
 3.6. Google Workspace (Gmail & Sheets)
  • Feature: Automated personalized emails and tracking
  • Setting: Use Google Apps Script to automate email, update Sheets, and trigger follow-ups from Google Calendar events.
 3.7. Zoho CRM
  • Feature: Automated contact follow-up
  • Setting: Configure Zoho Workflow Rules - automate emails/texts after record update in CRM.
 3.8. ActiveCampaign
  • Feature: Automated email sequences
  • Setting: ActiveCampaign Automations reacts to RSVP/attendance tag or form completion.
 3.9. Eventbrite
  • Feature: Automated messaging to attendees
  • Setting: Use Eventbrite Webhooks/API trigger for post-event emails through connected apps.
 3.10. Slack
  • Feature: Automated attendee notifications
  • Setting: Configure Slack Incoming Webhooks for automated attendee group messages or reminders.
 3.11. Microsoft Outlook
  • Feature: Automated email follow-up
  • Setting: Use Outlook Power Automate integration for event-based email templates.
 3.12. Zoom
  • Feature: Automated post-meeting follow-up
  • Setting: Use Zoom API - trigger automating emails when webinar ends.
 3.13. Calendly
  • Feature: Automated follow-ups
  • Setting: Calendly Webhook for sending reminders or thank-yous upon meeting completion.
 3.14. SurveyMonkey
  • Feature: Feedback request automation
  • Setting: SurveyMonkey API to trigger feedback survey after attendee status is updated.
 3.15. Pipedrive
  • Feature: Automated sales and nurture follow-ups
  • Setting: Pipedrive Workflow Automations post-event for lead management.
 3.16. Shopify
  • Feature: Send automated discount codes
  • Setting: Shopify Admin API triggers email with special aromatherapy offers post-event.
 3.17. Trello
  • Feature: Automated attendee task tracking
  • Setting: Trello API (Card/Board automation) adds action cards for staff follow-up.
 3.18. Airtable
  • Feature: Automated attendee database updates and alerts
  • Setting: Airtable Automations on record creation or update for sending emails.
 3.19. ClickSend
  • Feature: Automated SMS sending
  • Setting: ClickSend API makes SMS follow-up workflow automatable.
 3.20. Drip
  • Feature: Automated nurturing series
  • Setting: Drip Workflow API, create automating email drip for aromatherapy class attendees.

Benefits

 4.1. Automates attendee engagement, improving satisfaction and retention.
 4.2. Reduces manual effort with automatable, scalable multi-platform follow-ups.
 4.3. Automates data-driven segmentation, sending personalized communications.
 4.4. Ensures automating feedback collection and data syncing across platforms.
 4.5. Guarantees high touch with automated reminders for future aromatherapy education and wellness offers.