Purpose
1.2. The aim is to automatedly collect actionable data on the guest experience, identify operational inefficiencies, monitor staff performance, personalize marketing, and boost loyalty via post-visit engagement automation.
1.3. Supports multi-channel, multi-language survey distribution to maximize response rates and survey automation ROI.
Trigger Conditions
2.2. Automation can trigger based on specific customer segments or post-event (e.g., tournaments, events, special days) for targeted outreach.
2.3. Automating survey triggers can integrate with reservations system, digital ticket validation, or mobile app activity.
Platform Variants
3.1. Twilio SMS
- Feature/Setting: Use "Programmable SMS" API to automate personalized SMS survey dispatch post-visit; configure webhook to trigger on POS close event.
3.2. SendGrid
- Feature/Setting: Configure "Transactional Email API" for automated survey invitations; set up templated dynamic survey links.
3.3. SurveyMonkey
- Feature/Setting: Use "Collect Responses" API for survey links distribution automation; set "invitation rules" to schedule post-visit emails/SMS.
3.4. Google Forms via Gmail
- Feature/Setting: Automate survey link send-out using "Gmail API" to batch email guests post-departure.
3.5. Typeform
- Feature/Setting: "Responses API" automates unique survey links creation; webhook for post-visit automation.
3.6. Mailchimp
- Feature/Setting: "Automation Journeys" to send survey emails after visit detected by POS integration.
3.7. Zendesk
- Feature/Setting: Trigger "Customer Satisfaction Survey" automation via "Ticket Closed" event API.
3.8. Slack
- Feature/Setting: "Incoming Webhooks" automate survey links into private channels or DMs for staff performance feedback.
3.9. Telegram
- Feature/Setting: "Bot API" automation to send surveys directly to customers' Telegram chats after their visit.
3.10. WhatsApp Cloud API
- Feature/Setting: Automated survey dispatch using WhatsApp Business API templates triggered by exit event.
3.11. Facebook Messenger
- Feature/Setting: "Messenger Send API" automates post-visit survey message delivery to customers.
3.12. LINE
- Feature/Setting: "LINE Messaging API" to automate sending survey prompts directly after checkout.
3.13. Salesforce Marketing Cloud
- Feature/Setting: "Journey Builder" to automate personalized, triggered survey invitations.
3.14. Klaviyo
- Feature/Setting: "Flows" to automatically trigger survey email/SMS based on visit completion event.
3.15. HubSpot
- Feature/Setting: "Workflows" automates post-visit feedback sequences via email/SMS.
3.16. Zoho CRM
- Feature/Setting: "Workflow Rules" + "Survey Integration" to automate survey link distribution post-visit.
3.17. Microsoft Power Automate
- Feature/Setting: Use "Automated Flow" triggered by POS data source to send survey through email or SMS connector.
3.18. ActiveCampaign
- Feature/Setting: "Automations" for post-visit email/SMS with embedded survey links.
3.19. Intercom
- Feature/Setting: Use "Custom Bots" to automate in-app survey trigger after customer logs visit.
3.20. Freshdesk
- Feature/Setting: "Automations" for feedback survey on ticket closure, configured for gaming environment.
3.21. WeChat
- Feature/Setting: "Official Account API" to automate survey message to customer WeChat accounts post-visit.
3.22. Shopify
- Feature/Setting: "Flow" app automates survey email dispatch based on purchase or visit events (for hybrid pachinko setups).
3.23. Airship
- Feature/Setting: Automated "Push Notification" campaigns to distribute feedback surveys right after store exit via mobile app.
3.24. Pipedrive
- Feature/Setting: "Workflow Automations" with integrated survey send-outs on deal (visit) closure.
Benefits
4.2. Automatedly increases survey response rates and engagement with multi-channel targeting.
4.3. Frees staff from repetitive follow-up, saving time via end-to-end automation.
4.4. Enables targeted operational or marketing automation based on immediate feedback.
4.5. Makes survey distribution, reminders, and collection seamlessly automatable for high-volume customer flows.