Purpose
1. Recover lost revenue by automatically reminding potential visitors who started booking online tickets or adding items to a store cart but didn’t complete checkout.
2. Re-engage interested users, nurture leads for aviation exhibitions, and boost museum attendance through personalized marketing touchpoints.
3. Gather insight into cart abandonment trends to guide marketing and exhibit planning decisions in aviation history contexts.
Trigger Conditions
1. User adds tickets or store items to cart but does not complete payment within a defined period (e.g., 30 minutes, 6 hours, 24 hours).
2. User enters contact details (email/SMS) but leaves the session without a successful transaction.
3. Cart remains unchanged after automated check intervals.
Platform Variants
1. Salesforce Marketing Cloud
- Triggered Email Studio: Configure "Send Email When Abandonment Event is Detected" API; map cart and user details as parameters.
2. HubSpot
- Abandoned Cart Workflow: Set trigger via eCommerce pipeline API and automate email sequence through Workflows > Automated Emails.
3. Klaviyo
- Abandoned Cart Flow: Use Pre-Built Abandonment Flows; activate event-based triggers from Shopify/Magento integrations.
4. Mailchimp
- E-commerce Automation: Sync Shopify/BigCommerce store; enable Abandoned Cart Email Series in Customer Journeys.
5. Shopify Flow
- "Checkout Started" Trigger: Automate cart abandonment emails via Flow app and native email templates.
6. WooCommerce + AutomateWoo
- Abandoned Cart Trigger: Activate AutomateWoo’s Abandoned Cart Workflow and configure timing/messages.
7. Magento Commerce
- Email Trigger Rules: Set up Automated Email Campaigns in Marketing > Communications > Email Templates; link with the checkout session.
8. Omnisend
- Abandoned Cart Automation: Create automation with Cart Abandonment trigger and configure message personalization settings.
9. Zendesk Sell
- Event Triggers: Use Sell’s API to detect cart events; push reminders via integrated email/SMS.
10. Twilio
- Programmable Messaging: Use “SMS/Webhook Trigger” API to send SMS notifications when cart abandonment detected.
11. SendGrid
- Transactional Mail API: Set up triggered templates to dispatch abandonment reminders based on cart/session data.
12. ActiveCampaign
- Automated Campaigns: Use site tracking or event API to start email workflow upon cart abandonment.
13. Intercom
- Event Tracking: Implement abandoned cart event (via JavaScript API) to trigger Messenger/email notifications.
14. Pipedrive
- Workflow Automation: Track deals (tickets/cart) stuck in abandoned state; configure custom "Send Reminder" activity via API.
15. Zoho CRM
- Workflow Rules: Detect incomplete orders and trigger automated follow-up emails using SalesSignals and Workflow Rules.
16. Constant Contact
- Email Automation: Set up ecommerce integration and use “Abandoned Cart Reminder” automation path.
17. Drip
- Workflows: Activate Pre-Built Abandonment Workflow; connect using eCommerce platform integration.
18. Oracle Responsys
- Program Entry Event: Set Cart Abandonment event as entry; configure targeted remarketing emails.
19. Elastic Email
- Automation: Create sequence triggered by API call on cart abandonment action.
20. Microsoft Dynamics 365 Marketing
- Triggered Journeys: Configure Real-Time Marketing journey with custom cart abandonment trigger event.
21. Moosend
- Automation Builder: Cart Abandonment trigger using eCommerce integration and follow-up sequences.
22. Brevo (formerly Sendinblue)
- Automation: Activate event-based cart workflows; set up transactional email for reminders.
23. Remarkety
- Cart Recovery Campaign: Use “Cart Abandonment” rule; enable automatic personalized follow-up.
Benefits
1. Increases museum ticket sales and store revenue by converting abandoned sessions to completed sales.
2. Enhances visitor engagement with tailored outreach based on aviation interest and session history.
3. Provides actionable analytics to inform future marketing strategies.
4. Delivers consistent, cross-channel reminders via email, SMS, or in-app messaging.
5. Reduces manual follow-up workload for marketing teams.