Purpose
1.2. Ensure PRs reach targeted journalists, industry portals, social media, and email lists simultaneously, improving visibility while decreasing manual workload.
1.3. Enable tracking of media pickups, audience reach, and engagement in real-time for analytics and refined future targeting.
Trigger Conditions
2.2. Curator/PR manager submits a press release for approval.
2.3. Newsworthy aviation artifact acquisition or anniversary noted in CRM.
2.4. Social media buzz threshold met (e.g., Tweet volume > X on exhibit hashtag).
2.5. Marketing campaign kickoff date hits scheduled PR milestone.
Platform Variants
3.1. PRNewswire
• Feature/Setting: "Submit Release" API — POST request with release text, media, embargo settings. Sample: `POST /newsrelease` with JSON payload.
3.2. Business Wire
• Feature/Setting: RESTful Content Submission API — configure for XML or JSON PR upload with topics/industry tags mapped.
3.3. GlobeNewswire
• Feature/Setting: Automated Distribution Endpoint — send press content to `/distribute` with authentication and asset links.
3.4. Cision
• Feature/Setting: Media Distribution API — push to `POST /pressreleases` with embedded media and cross-channel metadata.
3.5. Meltwater
• Feature/Setting: Newswire Posting API — automate content submission, schedule release, and trigger analytics capture.
3.6. EmailOctopus
• Feature/Setting: Campaign Create — API `POST /campaigns` with subject, body, recipient list for PR notifications to media contacts.
3.7. SendGrid
• Feature/Setting: Send Mail API — configure dynamic email campaign for PR recipients, including scheduled sends via SMTP API.
3.8. Mailchimp
• Feature/Setting: Automated Campaign Trigger — use PR draft ready status to launch campaign workflow, list segmenting for industry media.
3.9. Hootsuite
• Feature/Setting: Scheduling API — queue PR announcements on Twitter, Facebook, LinkedIn via `/messages/schedule` endpoint.
3.10. Buffer
• Feature/Setting: Publish API — automate posting PR snippets/images to selected accounts; batch upload with `POST /updates/create`.
3.11. Twitter/X
• Feature/Setting: v2 Tweets endpoint — auto-publish curated PR hashtags and mentions, include tracking URLs.
3.12. LinkedIn
• Feature/Setting: Share API — `POST share` with PR content, target by company page, restrict to industry-relevant followers.
3.13. Facebook Pages
• Feature/Setting: Graph API `/feed` — auto-publish release summaries, set post timing and audience.
3.14. Google My Business
• Feature/Setting: Posts API — `POST /locations/{locationId}/localPosts` with PR highlights and exhibit launch CTA.
3.15. Zapier
• Feature/Setting: Multi-path Zap — trigger on PR draft completion, launch distribution chain to all enabled platforms.
3.16. Airtable
• Feature/Setting: Webhook trigger — new row in "PR Calendar" table initiates external automations via custom script.
3.17. Trello
• Feature/Setting: Card Automation — PR cards moved to "Approved" list triggers webhook to integrated services.
3.18. HubSpot
• Feature/Setting: Workflow Automation — PR deal stage change fires workflow sending release to configured media lists and platforms.
3.19. Slack
• Feature/Setting: Incoming Webhook — notify internal comms channel upon PR release, include press package link.
3.20. WordPress
• Feature/Setting: REST API — auto-create announcement posts tagging aviation history, exhibit, and museum.
Benefits
4.2. Synchronizes outreach for maximum impact, removing human lag/errors.
4.3. Provides transparent tracking of campaign reach, pickups, and engagement.
4.4. Frees staff for higher-value marketing and storytelling work.
4.5. Maintains brand consistency and compliance with scheduled embargoes.