Automated social media post scheduling

Purpose

1.1. Coordinate and automate the release of social media posts to showcase aviation exhibits, special events, and educational highlights, maximizing museum engagement, informing the public of historical milestones, and maintaining an active digital presence.
1.2. Enable timely, frequent content distribution targeting various audiences, with consistent branding and effective storytelling, while reducing manual staff intervention for each update.

Trigger Conditions

2.1. Scheduled dates/times for routine promotions, aligned with exhibit calendars or specific anniversaries in aviation history.
2.2. User submissions or marketing team content approvals.
2.3. Integration with event management systems for real-time posting at exhibit launches or special occasions.

Platform Variants

3.1. Facebook (Graph API)
• Feature/Setting: /me/feed endpoint; configure with page access token, message, media attachment, and scheduled publish time.
3.2. Twitter/X (POST statuses/update endpoint)
• Feature/Setting: API key/secret, tweet text; set schedule with POST statuses/update and time delay logic.
3.3. Instagram (Graph API)
• Feature/Setting: /me/media, /me/media_publish; use access token, media_url, caption, and scheduled publish_time fields.
3.4. LinkedIn (v2/shares endpoint)
• Feature/Setting: Organization access token, author URN, text; schedule posts with content and visibility fields.
3.5. Pinterest (v5/pins endpoint)
• Feature/Setting: Board ID, image_url, description; configure for time-triggered creation of new Pins.
3.6. YouTube (YouTube Data API v3, videos.insert)
• Feature/Setting: Access token, video file, title/description; set publishAt field for scheduled video releases.
3.7. Slack (chat.scheduleMessage)
• Feature/Setting: Channel, message text, post_at timestamp; for internal announcements pre-launch.
3.8. TikTok (Direct Post API)
• Feature/Setting: Access token, video asset id, scheduled_time param.
3.9. Buffer (Buffer API, /updates/create endpoint)
• Feature/Setting: Profile ID, text/media, scheduled_at; posts across several platforms.
3.10. Hootsuite (Hootsuite API, /messages endpoint)
• Feature/Setting: Social profile id, message content, scheduledSendTime.
3.11. Reddit (api/submit endpoint)
• Feature/Setting: Subreddit, kind, title, text/url; schedule with third-party scheduler as Reddit API lacks native scheduling.
3.12. Mastodon (POST /api/v1/statuses)
• Feature/Setting: Access token, status text, scheduled_at; supports scheduled publishing.
3.13. Google My Business (accounts.locations.localPosts API)
• Feature/Setting: Account ID, location ID, post content, scheduled time.
3.14. Tumblr (v2/blog/{blog-identifier}/post endpoint)
• Feature/Setting: Blog identifier, type, body/title, date for publish time.
3.15. VKontakte (VK API wall.post)
• Feature/Setting: Owner ID, message/media, publish_date timestamp.
3.16. Sprout Social (via Publishing API)
• Feature/Setting: Profile IDs, content body/media, scheduled_at setting.
3.17. Zoho Social (Zoho Social API, posts endpoint)
• Feature/Setting: Channel ID, content, scheduled_time.
3.18. Salesforce Social Studio (Engagement API)
• Feature/Setting: Social account ID, content, scheduleTime.
3.19. Medium (Medium API /posts endpoint)
• Feature/Setting: User ID, title/content, publishStatus/scheduledPublishAt.
3.20. WeChat Official Accounts Platform (Mass Send API)
• Feature/Setting: Access token, message content, send_time.

Benefits

4.1. Eliminates repetitive manual scheduling, increasing efficiency.
4.2. Enables precise targeting for campaigns tied to aviation milestones and launches.
4.3. Ensures omnichannel consistency and maximizes audience reach.
4.4. Reduces risk of human error and overlap in promotional communications.
4.5. Frees museum staff to focus on creative and on-site engagement activities.
4.6. Enhances data-driven performance tracking for continuous marketing optimization.