Marketing & EngagementPurpose
1.2. Automatically distribute tailored survey invites shortly after event completion and track responses for marketing analysis.
1.3. Segment attendees based on their responses for follow-up marketing or engagement actions.
Trigger Conditions
2.2. Custom field update (e.g., event date/time) meets criteria in CRM.
2.3. Manual trigger via staff marking event as complete in backend system.
2.4. Automated participant check-out processed in the museum attendance system.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Use ‘Automated Email Series’. Configure trigger as event tag added to attendee.
• API/Function: POST /automations
3.2. SurveyMonkey
• Feature/Setting: ‘Send Survey’ via email collector; set API trigger on new list member.
• API/Function: POST /collectors/{id}/messages
3.3. Twilio
• Feature/Setting: SMS survey invite on event end; configure webhook trigger.
• API/Function: POST /Messages
3.4. SendGrid
• Feature/Setting: ‘Single Send’ campaign; link to survey on event registration update.
• API/Function: POST /mail/send
3.5. Typeform
• Feature/Setting: Distribute personalized survey links via API; trigger with attendee list upload.
• API/Function: POST /responses
3.6. HubSpot
• Feature/Setting: Marketing Workflow; set ‘event completed’ property as trigger; send survey.
• API/Function: POST /automation/v3/workflows
3.7. Google Forms
• Feature/Setting: Auto-email with Apps Script; trigger email with event completion data.
• API/Function: Apps Script sendEmail()
3.8. ActiveCampaign
• Feature/Setting: Automated campaign on contact addition to ‘event’ list.
• API/Function: POST /api/3/contactAutomations
3.9. Qualtrics
• Feature/Setting: Trigger email task on new event dataset entry.
• API/Function: POST /response-distributions
3.10. Zoho CRM
• Feature/Setting: Workflow rule for post-event follow-up task; email survey to contacts.
• API/Function: POST /crm/v2/functions
3.11. Salesforce
• Feature/Setting: Flow Builder with custom event trigger; send survey via Email Alert.
• API/Function: POST /services/data/vXX.0/actions
3.12. Intercom
• Feature/Setting: Auto-message triggered by event tags or date update.
• API/Function: POST /messages
3.13. Slack
• Feature/Setting: Send direct message to channel/user upon event end with survey link.
• API/Function: POST /chat.postMessage
3.14. Airtable
• Feature/Setting: Automation on record field (event status) change; trigger outbound email.
• API/Function: POST /v0/{baseId}/{tableName}
3.15. Klaviyo
• Feature/Setting: Flow triggered by post-event segment entry; send survey invite.
• API/Function: POST /v2/campaigns
3.16. Campaign Monitor
• Feature/Setting: Automated journey; participants enter after event, receive survey invite.
• API/Function: POST /journeys/{journey_id}/contacts
3.17. Outlook 365
• Feature/Setting: Power Automate flow; detect calendar event end, send form.
• API/Function: Graph API: POST /me/sendMail
3.18. Eventbrite
• Feature/Setting: Webhook on event end; integrate with survey tool for attendee follow-up.
• API/Function: POST /v3/events/{event_id}/attendees/
3.19. Freshdesk
• Feature/Setting: Proactive ticket creation for survey distribution post-event.
• API/Function: POST /api/v2/tickets
3.20. Microsoft Teams
• Feature/Setting: Send survey card in channel when event status updated.
• API/Function: POST /chats/{chat-id}/messages
3.21. Constant Contact
• Feature/Setting: Automated email campaign post-new event registration marked as attended.
• API/Function: POST /v2/emailmarketing/campaigns
3.22. Jotform
• Feature/Setting: Email survey via ‘Autoresponder’ integrated with event completion status.
• API/Function: POST /form/{formID}/submissions
Benefits
4.2. Reduces staff workload by eliminating manual survey dispatch.
4.3. Enables rapid data collection and analysis to guide strategic improvements.
4.4. Supports segmented and personalized marketing follow-ups on collected insights.
4.5. Enhances post-event visitor engagement and loyalty through prompt, relevant outreach.