Marketing & EngagementPurpose
1.2. Announce upcoming exhibits, historical events, workshops, and exclusive guided tours.
1.3. Send targeted campaigns based on visitor interests, demographics, membership status, or prior event attendance.
1.4. Integrate multimedia, ticket purchase links, and exclusive member offers.
1.5. Gauge campaign success with delivery, open, and engagement rates.
Trigger Conditions
2.2. New subscriber joins newsletter list or RSVPs for updates.
2.3. Change in member status (e.g., upgrade, renewal).
2.4. Scheduled campaign dates aligned with air shows, anniversaries, or museum events.
2.5. Manual admin trigger for urgent announcements.
Platform Variants
3.1. SendGrid
• Feature/Setting: Use “Send Email” API — configure sender, recipient, and dynamic event content template.
3.2. Mailchimp
• Feature/Setting: Trigger “Campaign Create & Send” via API — select specific audience and apply merge tags for personalization.
3.3. Constant Contact
• Feature/Setting: Use “Create and Send Email Campaign” API — define event segment and use subject line variables.
3.4. HubSpot
• Feature/Setting: Engage “Marketing Email API” — customized property-based lists and automated workflows.
3.5. ActiveCampaign
• Feature/Setting: “Create & Send Campaign” endpoint — define target automation segment and attach event triggers.
3.6. Salesforce Marketing Cloud
• Feature/Setting: “TriggeredSend” API — select contact list, event data extension, and schedule.
3.7. Campaign Monitor
• Feature/Setting: “Create & Send Campaign” API — use template ID and dynamic event mapping.
3.8. GetResponse
• Feature/Setting: “Send Newsletter” API — include dynamic fields for event titles and dates.
3.9. Moosend
• Feature/Setting: API “Create Campaign” — configure campaign content and recipient filtering.
3.10. Klaviyo
• Feature/Setting: “Send Campaign” API — select segment by event interest tags.
3.11. Brevo (SendinBlue)
• Feature/Setting: “SMTP Email API” — configure transactional or bulk campaign with event details.
3.12. Zoho Campaigns
• Feature/Setting: “Send Campaign” API — reference audience list and dynamic merge fields.
3.13. Omnisend
• Feature/Setting: “Create & Schedule Campaign” API — automate for aviation-focused email flows.
3.14. Elastic Email
• Feature/Setting: “Send Bulk Email” endpoint — assign event links as variables.
3.15. Mailjet
• Feature/Setting: “Send Campaign” API with templates referencing aviation event info.
3.16. MailerLite
• Feature/Setting: “Create Campaign” API — use groups for segmentation by visit history.
3.17. Drip
• Feature/Setting: “Create & Activate Broadcast” endpoint — set dynamic content block for event details.
3.18. AWeber
• Feature/Setting: “Create & Schedule Broadcast” API — subscriber segmentation by membership status.
3.19. Benchmark Email
• Feature/Setting: “Send Email Campaign” API — event registration call-to-action in message.
3.20. Gmass (Gmail)
• Feature/Setting: Gmail mail merge campaign referencing aviation event spreadsheet.
3.21. Microsoft Outlook 365
• Feature/Setting: “Send Mail” with dynamic template from Excel/SharePoint list triggers.
3.22. SparkPost
• Feature/Setting: “Transmission API” — designate recipient list and event-rich HTML content.
3.23. Twilio SendGrid SMS
• Feature/Setting: Use “Twilio Notify” with short event reminders to mobiles of opted-in members.
Benefits
4.2. Segment-based messages ensure relevance and personalization.
4.3. Automation reduces human error and manual workload.
4.4. Integrated analytics for precise campaign performance tracking.
4.5. Increased loyalty through proactive member and visitor communication.