Personalized marketing based on visitor interests

Purpose

1.1. Analyze visitor digital behaviors (website visits, in-museum Wi-Fi, email clicks) to segment individuals by aviation interests (e.g., WWII aircraft, modern jets) and deliver hyper-tailored content (emails, ads, SMS, push notifications) enhancing museum engagement, event attendance, and merchandise sales.
1.2. Automate content delivery (marketing, educational, and event info) without manual segmentation, using real-time interest profiling for sustained visitor interaction.

Trigger Conditions

2.1. Website visitor lands on specific exhibit or event page.
2.2. Visitor connects to museum Wi-Fi and browses designated aviation topics.
2.3. Visitor clicks themed links in marketing emails or social media.
2.4. Museum ticket scan or check-in to a specific exhibit.
2.5. Form submission showing interest in certain aircraft, events, or merchandise.

Platform Variants

1. Mailchimp

• Feature/Setting: “Behavioral Targeting API”; set up triggers for tag-based segments (“WWII Planes Interest”).
• Sample: Configure an automation using interest-based tags in the Journeys builder.

2. Salesforce Marketing Cloud

• Feature/Setting: “Interaction Studio”; enable real-time web behavior tracking and triggered personalized journeys.
• Sample: Set up Web Personalization “Decision Split” logic for aviation themes.

3. HubSpot

• Feature/Setting: “Workflows” + “Contact Property: Interest Area”; trigger workflows based on page view or form completion.
• Sample: If contact views /aviation-history, send personalized follow-up.

4. ActiveCampaign

• Feature/Setting: “Site Tracking” + “If/Else Triggers”; deliver campaign based on visited URLs.
• Sample: IF page-category = 'modern-jets', THEN send modern aircraft newsletter.

5. Twilio

• Feature/Setting: “Programmable SMS”; use API to send segment-based SMS campaigns.
• Sample: Trigger SMS offer on WWII flight experience after relevant page visit.

6. SendGrid

• Feature/Setting: “Dynamic Templates” API; personalize email blocks per visitor tags.
• Sample: API call passing “interest area” value to template for aircraft-specific content.

7. Braze

• Feature/Setting: “Personalization Tags” + “Segments”; send mobile push related to favorite exhibitions.
• Sample: Segment = ‘Jet Age Fans’, Send campaign promoting jet exhibit.

8. Segment (Twilio)

• Feature/Setting: “Track” and “Identify” API for event/interest capture; forward to ad/email tools.
• Sample: Capture ‘visited-exhibit’ event and sync to audience tools.

9. Google Analytics + Ads

• Feature/Setting: “Remarketing Audiences”; auto-create Google Ads audience by destination pages.
• Sample: Remarketing audience = ‘Vintage Aviation’ page visitors.

10. Facebook/Meta Ads

• Feature/Setting: “Custom Audiences” from site pixel; auto-target aviation category fans.
• Sample: Pixel firing on ‘Cold War’ jet content pages builds ad audience.

11. Intercom

• Feature/Setting: “Custom Bots” + “Event-based messages”; auto-message visitors showing aviation interest.
• Sample: If user has viewed 3+ WWII plane pages, prompt tour signup.

12. Klaviyo

• Feature/Setting: “List & Segment Triggers”; trigger campaign if user viewed certain collection.
• Sample: Segment all who visited gallery-jetfighters in last 30 days.

13. Adobe Experience Platform

• Feature/Setting: “Real-Time CDP”; ingest behavior, map to audience, trigger experience journey.
• Sample: Journey step ‘Interest = Propeller Aircraft’ -> email sequence.

14. Zoho CRM + Campaigns

• Feature/Setting: “Webform Automation” and “Tag-based triggers”; auto send follow-up to interested leads.
• Sample: If form-submitted ‘Interested in Aviation Workshops’, initiate campaign.

15. Pipedrive

• Feature/Setting: “Web form & Visitor tracking plugin”; segment by last visited aviation category.
• Sample: Record ‘Interest = Drones’ to contact notes for sales follow-up.

16. Drift

• Feature/Setting: “Playbooks” with page targeting; offer chats to site users reading about specific aircraft.
• Sample: Playbook triggers on ‘supersonic-flight’ pages, offers special chats.

17. MoEngage

• Feature/Setting: “Smart Trigger Campaigns”; push notifications or emails for aviation sub-topics.
• Sample: If behavior matches ‘Oldest Biplanes’, send curated content.

18. Marketo

• Feature/Setting: “Smart Lists & Triggers”; create auto campaigns for tagged interests.
• Sample: Smart List: ‘Clicks B-29 Superfortress Link’, deliver relevant event invite.

19. Pardot

• Feature/Setting: “Page Actions”; increase lead score and send promo on vintage aircraft page view.
• Sample: Lead auto-nurture if viewed ‘Prop Plane History’ resources.

20. Iterable

• Feature/Setting: “Event Triggers” based on website or app behavior; initiate personalized cross-channel flow.
• Sample: Event = ‘Museum App: Space Shuttle Exhibit’, trigger complex omni-channel journey.

21. Constant Contact

• Feature/Setting: “Email Plus Automation”; autofunnel based on link clicks/topics.
• Sample: Workflow engaging with all who open ‘Airshow Tickets’ campaign.

22. Customer.io

• Feature/Setting: “Event-triggered Campaigns”; personalize outreach on interest signals.
• Sample: Campaign starts with ‘Aviation Store Visit’ event.

Benefits

4.1. Maximizes relevance and visitor responsiveness to aviation content.
4.2. Efficiently increases event attendance, sales, and repeat engagement.
4.3. Reduces wasted outreach by adapting offers to specific aviation themes.
4.4. Enables continuous automatic segmentation as visitor interests evolve.
4.5. Provides precise analytics on campaign and exhibit interest impact.