Scheduling cross-promotion with partner institutions

Purpose

1.1. Enable automated coordination and scheduling of cross-promotion campaigns between the aviation museum and partner institutions to reach broader audiences, synchronize announcements, schedule social posts/events, automate confirmations, and monitor campaign performance.
1.2. Streamline communications (email, messages, posts) for collaborative content publication and event timing.
1.3. Leverage partner marketing platforms to synchronize event visibility and reciprocal promotional efforts.

Trigger Conditions

2.1. Scheduled event on the museum’s or partner’s calendar.
2.2. Receipt of new promotional material or content asset.
2.3. Manual submission of a cross-promotion request form (web/app).
2.4. Partner institution accepts or proposes a co-promotion slot via integration.

Platform Variants

3.1. Salesforce
• Feature/Setting: Calendar Events API, Campaign automation — Integrate with partner records, trigger campaigns for shared events.
3.2. Google Calendar
• Feature/Setting: Events API — Auto-create, update, and sync cross-institutional calendar entries.
3.3. Microsoft Outlook 365
• Feature/Setting: Calendar REST API — Share events and send collaborative invites to partner orgs.
3.4. Slack
• Feature/Setting: Scheduled Messages & Events API — Auto-notify partners/groups with event details.
3.5. Mailchimp
• Feature/Setting: Campaign Scheduler API — Set up and deploy synchronized newsletters.
3.6. HubSpot
• Feature/Setting: Workflow automation, Meetings API — Trigger workflows for campaign alignment.
3.7. Asana
• Feature/Setting: Task Templates, Webhooks — Auto-generate tasks for cross-promotions.
3.8. Monday.com
• Feature/Setting: Automations, Calendar Integration — Sync project boards for cross-campaigns.
3.9. Facebook
• Feature/Setting: Pages Graph API, Scheduled Posts — Schedule posts for both institutions simultaneously.
3.10. Instagram
• Feature/Setting: Content Publishing API — Pre-set collaborative posts/tags.
3.11. Twitter/X
• Feature/Setting: Tweet Scheduler via API — Automate joint event announcements.
3.12. LinkedIn
• Feature/Setting: Share on LinkedIn API — Simultaneous posts from multiple org profiles.
3.13. Trello
• Feature/Setting: Card Automation, Calendar Power-Up — Create promotion tasks and deadlines.
3.14. Zoho CRM
• Feature/Setting: Campaign Automation, Calendar Meetings — Auto-reminders for cross-promo events.
3.15. Zapier
• Feature/Setting: Multi-app Workflow — Bridge data between campaign tools for scheduling.
3.16. Airtable
• Feature/Setting: Automation Scripts, Calendar View — Track and trigger campaign milestones.
3.17. Eventbrite
• Feature/Setting: Events API — Sync event listings and encourage partner co-hosting.
3.18. WordPress
• Feature/Setting: REST API Post Scheduler — Schedule and publish joint blog/news entries.
3.19. Buffer
• Feature/Setting: Campaign Queueing, API — Pre-program shared content publishing.
3.20. Canva
• Feature/Setting: Content Planner, Team Share — Automate collaborative asset sharing for campaigns.
3.21. Notion
• Feature/Setting: Calendar Databases, Automated Reminders — Track and notify partners of deadlines.
3.22. Google Sheets
• Feature/Setting: API Editing Triggers — Data-driven scheduling of campaign slots.

Benefits

4.1. Ensures campaign consistency across all partner channels.
4.2. Saves coordination time and reduces manual errors.
4.3. Automates confirmation and progress tracking in real-time.
4.4. Maximizes audience reach with synchronized exposure.
4.5. Provides clear audit trails of cross-promotion activity.
4.6. Supports scalable partner expansion and streamlined collaboration.