Marketing & EngagementPurpose
1.2. Enhance brand visibility, customer retention, and attract both B2B buyers and arcade enthusiasts by delivering tailored messages to segmented audiences on their preferred social media networks.
Trigger Conditions
2.2. Upon adding new products, sales, or promotions to the inventory management system.
2.3. On scheduled dates/times for planned marketing campaigns.
2.4. When key milestones are reached (e.g., follower milestones, sales achievements).
2.5. Upon approval of specific content in the internal review system.
Platform Variants
3.1. Facebook Graph API
• Feature/Setting: Publish content using /page-id/feed endpoint.
• Config: Set page access token, configure message and media attachments.
3.2. Instagram Graph API
• Feature/Setting: Share images/captions via /user-id/media endpoint.
• Config: Provide image_url, caption, and schedule auto-publish via /user-id/media_publish.
3.3. Twitter (X) API v2
• Feature/Setting: Post tweets using POST /2/tweets.
• Config: Authenticate with OAuth 2.0, input tweet text, media or links.
3.4. LinkedIn Marketing API
• Feature/Setting: Create shares via /ugcPosts endpoint.
• Config: Organization access token, content, and visibility configuration.
3.5. YouTube Data API
• Feature/Setting: Publish video updates via videos.insert.
• Config: Set API key, upload video file, set title, description, and tags.
3.6. Pinterest API
• Feature/Setting: Create new pins with images and URLs.
• Config: Board ID, media file, note, and link to the landing page.
3.7. TikTok for Developers
• Feature/Setting: Auto-upload short promotional videos via /post endpoint.
• Config: App access, upload media, set captions, hashtags.
3.8. Reddit API
• Feature/Setting: Post promotional content in target subreddits.
• Config: Subreddit, post type (link/text), authentication.
3.9. Tumblr API
• Feature/Setting: Create posts via /blog/{blog-identifier}/post.
• Config: Content type, title, tags, media attachments.
3.10. Google My Business API
• Feature/Setting: Publish updates using locations.localPosts.create.
• Config: Location ID, summary, media, call to action.
3.11. Slack API
• Feature/Setting: Announce events/promos to marketing channels via chat.postMessage.
• Config: Bot token, channel, message formatting.
3.12. Discord Webhooks
• Feature/Setting: Notify subscriber channels about updates.
• Config: Webhook URL, message content, embed configuration.
3.13. Telegram Bot API
• Feature/Setting: Send updates to groups via sendMessage.
• Config: Bot token, chat ID, message structure.
3.14. Medium Publication API
• Feature/Setting: Auto-publish promotional articles.
• Config: Access token, content body, tags, publicationId.
3.15. WordPress REST API
• Feature/Setting: Publish or syndicate posts via /wp/v2/posts.
• Config: Auth credentials, post content, categories, media.
3.16. Buffer API
• Feature/Setting: Schedule content across multiple platforms.
• Config: Buffer profiles, post body, scheduled time, media.
3.17. Hootsuite API
• Feature/Setting: Programmatic post scheduling to social media accounts.
• Config: Hootsuite account, message content, publish time.
3.18. HubSpot Social API
• Feature/Setting: Create and schedule social posts via /social/v1/post.
• Config: Portal ID, post details, attachments.
3.19. Sprout Social API
• Feature/Setting: Queue updates across social profiles.
• Config: Account authentication, text, media, scheduling.
3.20. Mailchimp Content Studio API
• Feature/Setting: Auto-syndicate blog content via campaigns.
• Config: Content ID, audience selection, send settings.
Benefits
4.2. Reduces manual workload for marketing teams; enhances productivity.
4.3. Increases engagement rates through timely, targeted communications.
4.4. Achieves greater audience consistency and brand awareness.
4.5. Enables performance tracking and optimization for social campaigns.
4.6. Streamlines compliance and internal approval workflows for marketing content.