Automated email campaigns for new products

Purpose

 1.1. Drive awareness and sales of newly released arcade machines to B2B customers (arcades, game centers, resellers).
 1.2. Notify current clients and prospects of latest product launches via segmented, personalized campaigns.
 1.3. Collect analytics on open rates, click rates, and resulting inquiries or purchases.
 1.4. Foster ongoing engagement for cross-sell/up-sell through timely, targeted messaging.

Trigger Conditions

 2.1. New arcade machine marked as “released” in ERP, CRM, or product database.
 2.2. Addition of eligible customer to distribution list with interest in “new products.”
 2.3. Scheduled product launch date reached.
 2.4. Manual trigger by marketing team member in admin dashboard.

Platform Variants

 3.1. Mailchimp
  • API: `/campaigns/create` — Create new campaign using product data from ERP.
 3.2. SendGrid
  • API: `POST /mail/send` — Trigger template with dynamic fields for new product info.
 3.3. HubSpot
  • Function: Workflows > “Send Email” — Launch workflow for new product segment.
 3.4. ActiveCampaign
  • Function: Automations > “Start automation” — Send email to arcade machine interest group.
 3.5. Constant Contact
  • API: `/emails` — Create and send campaign; assign to “product launch” list.
 3.6. Klaviyo
  • Trigger: “New Product” list > Flow Builder — Automated product announcement series.
 3.7. Zoho Campaigns
  • API: `POST /campaigns` — Start drip for new equipment launches.
 3.8. Brevo (formerly Sendinblue)
  • API: `/smtp/email` — Send product launch message to tagged segments.
 3.9. Salesforce Marketing Cloud
  • Function: Journey Builder > Entry Event — Event-based product launch campaign.
 3.10. Amazon SES
  • API: `SendEmail` — Programmatically send to opted-in buyers.
 3.11. Pardot (Salesforce)
  • Trigger: Automation Rule — “Product release announced” sends template.
 3.12. Marketo
  • Function: Smart Campaigns > “Send Email” — Use product launch as campaign trigger.
 3.13. Oracle Eloqua
  • Event: “New product record created” starts segment email program.
 3.14. Moosend
  • API: `/campaigns` — Initiate new campaign for product newsletter group.
 3.15. GetResponse
  • API: `/campaigns` — Automate newsletter for tagged contacts.
 3.16. Mailjet
  • API: `/send` — Use dynamic template with product imagery.
 3.17. Drip
  • Trigger: “Product Added” — Workflow for arcade launch email.
 3.18. Omnisend
  • Event: “Tag added > new machines” — Automated email flow trigger.
 3.19. Benchmark Email
  • API: `/v3/email` — Add new release to “marketing” automation.
 3.20. Emma
  • Automation: “Trigger mailing” — Segment by interest group for launches.
 3.21. MoEngage
  • Journey: “New Game Launch” — Automated journey for specific recipients.
 3.22. ConvertKit
  • Automation—Event trigger: New product tag = send sequence.

Benefits

 4.1. Faster adoption and increased sales for new arcade machines.
 4.2. Enhanced targeting, reducing irrelevant communication.
 4.3. Central analytics allow rapid campaign optimization.
 4.4. Scalable, hands-off marketing for each product launch.
 4.5. Consistent, timely engagement builds loyalty and drives referrals.