Marketing & EngagementPurpose
1.2. Automatically issue points, discounts, or digital passes for play milestones, birthdays, new sign-ups, and feedback submissions.
1.3. Collect behavioral and transactional data to personalize rewards and notify customers of offers and events.
1.4. Enable seamless multi-channel loyalty program participation through email, SMS, app, and web interfaces integrated with membership and POS systems.
Trigger Conditions
2.2. Play session or token reload above threshold value at the POS.
2.3. Customer birthday or anniversary date.
2.4. Achievement of predefined play milestones or event participation.
2.5. Submission of feedback or survey post-visit.
2.6. Online/offline referral registration validated by code or QR scan.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: SMS Notifications API — configure to send automated reward/redemption messages upon trigger.
• Sample: POST to /Messages with {to: user, body: "You've earned 200 points!"}.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — set up triggered email sequences for points, rewards, and birthdays.
• Sample: POST to /marketing/singlesends with template_id & dynamic customer data.
3.3. Mailchimp
• Feature/Setting: Automation API — start email journeys for joining, visits, or milestone unlocks.
• Sample: POST to /automations/{id}/emails with {email_address: user, event: “milestone”}.
3.4. Salesforce
• Feature/Setting: Process Builder with Loyalty Management — auto-assign points, tier status update via workflows.
• Sample: Configure LoyaltyProgramMember object triggers and reward API calls.
3.5. HubSpot
• Feature/Setting: Workflows — set up automated marketing actions for loyalty events.
• Sample: Create workflow to trigger “Thank you” email after qualifying purchase.
3.6. Zendesk
• Feature/Setting: Sunshine Conversations — integrate ticketing for loyalty inquiries and reward claims.
• Sample: Trigger webhook POST for reward info when ticket with loyalty tag is created.
3.7. Square
• Feature/Setting: Customer Directory + Loyalty API — issue points for sales, check balances in POS.
• Sample: POST to /v2/loyalty/accounts/accumulate with transaction_id.
3.8. Lightspeed
• Feature/Setting: Loyalty Module API — grant points after game tokens or sales.
• Sample: POST to /loyalty/points with customer_id and purchase data.
3.9. Shopify
• Feature/Setting: Script Editor or Flow — add loyalty app triggers for arcade merchandise checkout.
• Sample: Webhook on order paid to increment user points.
3.10. WooCommerce
• Feature/Setting: Points and Rewards plugin API — points automation after POS sync.
• Sample: POST to /change-points endpoint with order_id.
3.11. Zapier
• Feature/Setting: Multi-app Zaps — configure to move data between arcade POS and CRM for program triggers.
• Sample: When Google Sheets row updated (score/visit), trigger Mailchimp campaign.
3.12. ActiveCampaign
• Feature/Setting: Automations Builder — start workflows based on loyalty action tags.
• Sample: Add contact to “Birthday Promo” automation when field updated.
3.13. LoyaltyLion
• Feature/Setting: Program API — issue custom rewards after events synced from arcade systems.
• Sample: POST /activities endpoint for each qualifying action.
3.14. Givex
• Feature/Setting: Gift Card & Loyalty API — process program points issuance/redeem directly via API.
• Sample: POST to /loyalty/add_points with card_number and points.
3.15. Smile.io
• Feature/Setting: Event Handler API — create actions for referrals or play milestones.
• Sample: Trigger points via POST to /users/{user_id}/points.
3.16. Typeform
• Feature/Setting: Webhook integration — auto-grant rewards for feedback form completions.
• Sample: Configure webhook to trigger reward issue on “form_response”.
3.17. Google Sheets
• Feature/Setting: Sheets API — log and sync play sessions to drive reward triggers.
• Sample: Row append monitored with event action workflow.
3.18. Pipedrive
• Feature/Setting: Workflow Automation — auto-add loyalty actions for deal milestones or contacts.
• Sample: Trigger email to member when “repeat customer” stage entered.
3.19. Intercom
• Feature/Setting: Custom Bots API — message members on earning new rewards or promotions.
• Sample: Trigger bot message when tag “VIP” is updated.
3.20. Segment
• Feature/Setting: Customer Profiles & Tracking API — orchestrate reward triggers from event data.
• Sample: Identify “arcade_visit” and send to connected email/loyalty systems.
3.21. Klaviyo
• Feature/Setting: Flow Triggers — launch automated emails for loyalty events.
• Sample: API trigger when play milestone reached.
3.22. Amplitude
• Feature/Setting: Behavioral Cohorts — identify loyal customers, pass audience IDs to rewards API.
• Sample: Sync segment to points automation workflow.
3.23. Facebook Messenger
• Feature/Setting: Messenger Bots API — deliver coupons, balances, or point updates to players.
• Sample: Send message on “earned_points” event.
3.24. Slack
• Feature/Setting: Incoming Webhooks — post alerts in staff channels for high-value loyalty events.
• Sample: POST with user activity summary to channel.
Benefits
4.2. Reduces manual tracking and admin work for operators.
4.3. Enables rich customer profiling for targeted promotions.
4.4. Rewards can be instant, omnichannel, and fully traceable.
4.5. Program performance and member engagement analytics are always current and actionable.