Lead re-engagement sequences

Purpose

1.1. To automatically re-engage past or dormant leads, converting inquiries into active sales opportunities.
1.2. Streamlines multi-channel communication such as email, SMS, social, and CRM tasks to bring back unresponsive arcade machine buyers and wholesale clients.
1.3. Ensures every potential customer's interest is revived periodically to increase conversion rates and nurture prospects over the long term.

Trigger Conditions

2.1. Lead status marked as inactive, cold, or unresponsive in CRM for a set period (e.g., 14-30 days).
2.2. Lack of interaction with previous communications (emails/SMS unopened, calls missed).
2.3. Manual flag by sales rep or automated CRM score drops.
2.4. Scheduled check-ins based on pipeline stage and industry cycle.

Platform Variants

3.1. Salesforce
• Feature/Setting: Workflow Rule/Process Builder — Triggers drip email/call tasks when lead field “Last Contact Date” is > 30 days.
3.2. HubSpot
• Feature/Setting: Lead Nurture Sequence — Automate staggered emails or assign user tasks; trigger: “Lead Status” = “Re-engagement.”
3.3. Mailchimp
• Feature/Setting: Customer Journey Builder — If contact does not open last 2 emails, initiate re-engagement series.
3.4. ActiveCampaign
• Feature/Setting: Automated Campaign — Trigger from “State = Cold” and send a targeted promo.
3.5. Zoho CRM
• Feature/Setting: Workflow Automation — Task and email sequence based on “Lead Dormancy.”
3.6. Pipedrive
• Feature/Setting: Smart Contact Data and Workflow Automation — Triggers re-engagement activities for leads with “No Activity.”
3.7. Twilio SMS
• Feature/Setting: Programmable Messaging API — Send SMS reminders to unresponsive lead numbers via webhook event.
3.8. SendGrid
• Feature/Setting: Automated email campaign via Marketing Campaigns API — Targeting flagged dormant recipients.
3.9. Intercom
• Feature/Setting: Series Campaigns — “Lead Last Seen > 30 days” launches personalized chat/email.
3.10. Constant Contact
• Feature/Setting: Email Resend for Non-Openers — Send targeted message sequence to inactive contacts segment.
3.11. Klaviyo
• Feature/Setting: Win-Back Flow — Triggers if lead hasn’t clicked or interacted in set days.
3.12. Freshsales
• Feature/Setting: Auto-assign tasks, send re-engagement emails when lead score declines.
3.13. Microsoft Dynamics 365
• Feature/Setting: Automated Workflow — Trigger outreach when “Lead Stage” matches re-engagement criteria.
3.14. Google Ads (Customer Match)
• Feature/Setting: Audience Segment — Target re-engagement search/display ads to leads matching CRM export.
3.15. Facebook Custom Audiences
• Feature/Setting: Automated Ad Sequence — Serve ads to uploaded list of cold or dormant arcade machine leads.
3.16. WhatsApp Business API
• Feature/Setting: Schedule proactive message blast to opted-in dormant contacts.
3.17. Slack
• Feature/Setting: Automated reminder to sales channel via Webhook API for manual re-engagement.
3.18. Trello
• Feature/Setting: Card Automation — Flag leads for follow-up with due dates and auto-email cards.
3.19. Monday.com
• Feature/Setting: Automations center — Change “Lead Status” triggers assigned follow-up pulses.
3.20. Outreach
• Feature/Setting: Sequence step automation for “No Reply” — Schedule multi-touch re-engagement.
3.21. Aircall
• Feature/Setting: Trigger outbound call assignments from CRM inactivity webhooks.
3.22. Zendesk Sell
• Feature/Setting: Smart Lists — Filter and automate repeated follow-up reminders for disengaged leads.

Benefits

4.1. Reduces lead decay, revives interest in product offerings, and increases return on sales effort investment.
4.2. Maximizes existing prospect list value by automating timely, relevant follow-ups without additional manual workload.
4.3. Enables full visibility on lead journey and ensures no opportunity is left unaddressed, boosting wholesale arcade sales pipeline performance.