Marketing & Engagement**Purpose**
1.2. Gather actionable insights for product improvements, service optimization, and trend identification.
1.3. Foster long-term client relationships via automated, personalized engagement.
**Trigger Conditions**
2.2. Event end marked in scheduling system, calendar, or via POS transaction completion.
2.3. Contact data collected at registration, RSVP, or during event participation.
**Platform Variants**
3.1. Twilio SMS
• Feature/Setting: Use Twilio Programmable Messaging API to send post-event survey SMS; configure trigger on event-end webhook detection.
3.2. SendGrid
• Feature/Setting: Use SendGrid Marketing Campaigns API to dispatch personalized post-event feedback forms via email; set up drip after event-end timestamp.
3.3. SurveyMonkey
• Feature/Setting: Use Survey Distribution API to auto-send prebuilt survey links; trigger distribution via unique respondent links post-event.
3.4. Typeform
• Feature/Setting: Connect Webhooks API to launch custom arcade feedback forms upon event-closure signals.
3.5. Google Forms
• Feature/Setting: Google Apps Script to auto-email form links when event status changes; use Google Calendar API for trigger.
3.6. HubSpot
• Feature/Setting: Workflows to enroll attendees in automated feedback email after event property changes; use Event object trigger.
3.7. Mailchimp
• Feature/Setting: Use Customer Journeys builder with custom event-based starting point; dispatch feedback campaign to segmented attendees.
3.8. Salesforce
• Feature/Setting: Use Flows to trigger Survey Invitation object creation; send Survey upon updating Event custom field.
3.9. Zoho CRM
• Feature/Setting: Workflow Rules to email feedback link when Deal/Meeting marked as completed; integrate with Zoho Survey API.
3.10. Microsoft Power Automate
• Feature/Setting: Create Flow using Outlook, Forms, and Dynamics connectors; trigger feedback email when Event entity finalized.
3.11. Slack
• Feature/Setting: Incoming Webhooks to send survey URL in channel or direct message after tagged event completion.
3.12. Facebook Messenger
• Feature/Setting: Use Messenger Send API to deliver feedback prompt; connect with chatbot for response capture.
3.13. WhatsApp Business API
• Feature/Setting: MessageTemplate send method to broadcast feedback request to attendee list; event triggers via CRM integration.
3.14. Eventbrite
• Feature/Setting: Event Ended webhook triggers automatic feedback email or SMS campaign using Eventbrite email API.
3.15. AirTable
• Feature/Setting: Automations to detect record status change (event ended) and send survey via email using integrated apps.
3.16. ActiveCampaign
• Feature/Setting: Automation workflow sending conditional feedback forms after contact’s event activity tag updates.
3.17. Freshdesk
• Feature/Setting: Automations to send satisfaction survey when Arcade Event ticket is closed.
3.18. Intercom
• Feature/Setting: Post-event message automation using the Conversations API; personalized based on ticket completion.
3.19. Pipedrive
• Feature/Setting: Workflow automation to email feedback survey when Deal reaches post-event stage; connect Zapier for form integration.
3.20. Trello
• Feature/Setting: Automation to trigger survey email when card in event board moved to “Completed”; use Power-Ups integration.
3.21. Jotform
• Feature/Setting: API integration to auto-send survey link when form submission (event sign-out) completed.
**Benefits**
4.2. Ensures higher response rates with immediate, personalized outreach.
4.3. Enables data-driven improvements across event planning, client satisfaction, and arcade product innovation.
4.4. Reduces overhead on marketing teams by leveraging automated multi-channel follow-up.
4.5. Strengthens attendee relationships and supports targeted remarketing and loyalty campaigns.