Targeted promotional SMS/email blasts

Purpose

1.1. Drive customer attendance and engagement through timely, highly targeted promotional campaigns delivered via SMS and/or email to segmented B2B or B2C lists.
1.2. Increase repeat sales, promote new releases, announce special events, incentivize purchases, and maintain top-of-mind brand awareness for arcade machines and related services.
1.3. Enable measurable marketing ROI by tracking open rates, clickthroughs, and conversions from outreach campaigns tied to product launches or stock clearances.

Trigger Conditions

2.1. New arcade machine arrival or special offer is added to the product catalogue.
2.2. Scheduled event, holiday, or season requiring targeted outreach (e.g., pre-summer game launch).
2.3. Segmented customer list requirement—based on buying frequency, location, or engagement score.
2.4. Integrated CRM push notification or workflow rule flagged for outbound campaign.
2.5. Online inquiry forms receiving requests for pricing or information.

Platform Variants

3.1. Twilio
3.1.1. Feature/Setting: Messaging Service SID, Sender Pool, API Key — configure programmable SMS in dashboard; set trigger webhook to POST to /Messages.

3.2. SendGrid
3.2.1. Feature/Setting: Marketing Campaigns API — configure sender identity, upload contact segments, POST JSON to /v3/marketing/singlesends.

3.3. Mailchimp
3.3.1. Feature/Setting: Campaign Builder API — configure audience lists, setup automations, trigger POST to /3.0/campaigns.

3.4. Amazon SES
3.4.1. Feature/Setting: SendTemplatedEmail API — create dynamic templates, configure access key, trigger email blast via API calls.

3.5. Salesforce Marketing Cloud
3.5.1. Feature/Setting: Email Studio, MobileConnect — configure send definitions, use REST API /messaging/v1/messageDefinitionSends.

3.6. HubSpot
3.6.1. Feature/Setting: Marketing Email API — configure personalization tokens, audience properties, trigger POST to /email/public/v1/singleEmail/send.

3.7. ActiveCampaign
3.7.1. Feature/Setting: Automations endpoint — configure deal stage triggers, use /api/3/contactEmails POST for launches.

3.8. Klaviyo
3.8.1. Feature/Setting: Campaigns API — configure /v1/campaigns/create and /v1/campaigns/send for location or purchase-segmented sends.

3.9. MessageBird
3.9.1. Feature/Setting: SMS API — configure Access Key, use POST /messages endpoint for promotional blasts, set unicode for localized text.

3.10. Plivo
3.10.1. Feature/Setting: Message API — configure Auth ID/Token, POST JSON to /v1/Account/{auth_id}/Message with scheduled batch.

3.11. Mailjet
3.11.1. Feature/Setting: Send API — configure marketing email templates, POST bulk JSON to /v3.1/send for batched deployment.

3.12. MoEngage
3.12.1. Feature/Setting: Campaigns Endpoint — configure /api/v1/campaigns, set audience segment IDs for personalized automation.

3.13. Constant Contact
3.13.1. Feature/Setting: Email Marketing API — configure /v2/emailmarketing/campaigns POST, set contact lists for industry targeting.

3.14. Brevo (formerly Sendinblue)
3.14.1. Feature/Setting: SMTP & Transactional API — configure POST /v3/smtp/email for time-zone based targeted campaigns.

3.15. WhatsApp Business API
3.15.1. Feature/Setting: /messages endpoint POST, configure template message IDs for new arrivals or event announcements.

3.16. Zoho Campaigns
3.16.1. Feature/Setting: Bulk Send API — POST to /campaigns/send, configure dynamic fields for B2B distributor promos.

3.17. Omnisend
3.17.1. Feature/Setting: /campaigns API — configure trigger rules for sales events or product news, POST to audience.

3.18. Viber Business Messages
3.18.1. Feature/Setting: Send Message API — use POST /pa/send_message, set custom segmentation for operator promotions.

3.19. Postmark
3.19.1. Feature/Setting: Batch Email API — POST to /email/batch with message parameters for rapid product notifications.

3.20. ClickSend
3.20.1. Feature/Setting: SMS Campaigns API — configure sender ID, POST to /v3/sms/send with event-based messaging schedules.

Benefits

4.1. Ensures rapid, wide-reaching contact with prospects and clients during product launches or event-driven periods.
4.2. Enables campaign personalization and segmentation to maximize engagement and reduce spam rates.
4.3. Supports measurable and data-driven marketing decisions via analytics, allowing follow-up nurturing or retargeting.
4.4. Reduces manual effort and error, automating repetitive workflows for B2B and B2C outreach.
4.5. Integrates with inventory and CRM systems to trigger perfectly-timed communications aligned with marketing strategy.