Marketing & EngagementPurpose:
1.2. Automatedly engage through email, SMS, push, or social messages, promoting special discounts on mobile repairs/services.
1.3. Automates segmentation of customers based on repair history for personalized outreach.
1.4. Reduces manual follow-up, ensures consistent marketing, and boosts customer retention with automation.
1.5. Automating remarketing helps keep the business top-of-mind, maximizes holiday season revenue, and uses automators for timed campaigns.
Trigger Conditions:
2.2. Automated triggers when customer inactivity for a set period (e.g., 3, 6, or 12 months).
2.3. Manual trigger by staff for flash or end-of-season campaigns via automation dashboard.
2.4. Automatedly triggers on new seasonal offer creation in CRM or marketing platform.
Platform Variants:
3.1. Twilio SMS
• Feature/Setting: Message API; configure automated SMS to customer numbers with dynamic seasonal content.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; automate personalized email blasts with offer coupon codes.
3.3. Mailchimp
• Feature/Setting: Customer Journeys; set automated triggers for re-engagement emails with seasonal offers.
3.4. ActiveCampaign
• Feature/Setting: Automation workflow; segment contacts based on last transaction and auto-send SMS/email.
3.5. HubSpot
• Feature/Setting: Workflows; automate tasks, emails, and reminders about seasonal repair promotions.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; create automatable journeys for past customer season campaigns.
3.7. WhatsApp Business API
• Feature/Setting: Automated messaging templates; broadcast season-specific coupons to past customers.
3.8. Google Firebase Cloud Messaging
• Feature/Setting: Automated push notifications; trigger messages about repair discounts to user devices.
3.9. Klaviyo
• Feature/Setting: Flows; automate offer emails/SMS based on user inactivity or calendar dates.
3.10. Zoho Campaigns
• Feature/Setting: Autoresponder; schedule and automate follow-up offers tailored to repair history.
3.11. Constant Contact
• Feature/Setting: Triggers; automate seasonal email promotions to entire or segmented lists.
3.12. Facebook Messenger API
• Feature/Setting: Automation via bots; send direct seasonal messages to past customers via Messenger.
3.13. Slack (for internal reminders)
• Feature/Setting: Incoming Webhooks; automatically alert staff when seasonal campaigns are launched.
3.14. Telegram Bot API
• Feature/Setting: Automated messages; push offers to customers opting for Telegram notifications.
3.15. Viber API
• Feature/Setting: Mass messaging automation for promotional content distribution.
3.16. Shopify (POS/CRM Integration)
• Feature/Setting: Automated email marketing integration apps to notify previous buyers.
3.17. Microsoft Dynamics 365
• Feature/Setting: Marketing automation; create automated workflows for seasonal campaigning.
3.18. Intercom
• Feature/Setting: Automated chat and campaign triggers for previous customers.
3.19. Gupshup
• Feature/Setting: Omnichannel API; automates WhatsApp, SMS, or other channel offers to segmented users.
3.20. MoEngage
• Feature/Setting: Automated engagement campaigns, trigger notifications across channels based on customer actions.
3.21. Oracle Eloqua
• Feature/Setting: Create automatable campaigns for segmented, seasonal outreach.
3.22. Postmark
• Feature/Setting: Automated transactional email templates configured to send on seasonal triggers.
Benefits:
4.2. Automatedly reduces manual marketing workload, freeing up staff for repairs.
4.3. Ensures no-past-customer is missed with automation-driven consistency.
4.4. Automates personalized offers, increasing conversion rates and loyalty.
4.5. Enables advanced tracking and analytics on campaign performance for ongoing automation refinement.