Automated event wrap-up analytics reports

Purpose

1.1 Automate the collection, analysis, and aggregation of post-event marketing, sales, and engagement data for Beer Gardens in the Bar industry.
1.2 Automates the generation and distribution of analytics reports to stakeholders, enabling automated event performance monitoring and automated improvement strategies.
1.3 Automatedly gathers attendee feedback, sales metrics, marketing interactions, social media mentions, customer demographics, and event ROI, automating actionable insights for future event planning.
1.4 Streamlines the entire post-event analytics framework, automating data flows from diverse sources, and presenting automated, customizable dashboards and summary reports relevant to marketing and event management.

Trigger Conditions

2.1 Automated post-event scheduling (e.g., set to run 1 hour after event ends).
2.2 Automated detection of event end in POS, booking, or event management system.
2.3 Custom manual trigger button for staff via team dashboard.
2.4 Automated trigger from integrated calendar or ticketing system indicating "event closed" status.

Platform Variants

3.1 Salesforce Reporting
• Feature/Setting: Automate Creation of Event Analytics Report using Reports API.
• Sample: Configure scheduled Reports via Reports REST API post-event.
3.2 HubSpot Marketing Analytics
• Feature/Setting: Automate pulling engagement and email campaign results using Analytics API.
• Sample: Setup Workflow to trigger data pull after event.
3.3 Google Analytics
• Feature/Setting: Automate extract of custom event traffic and conversion segments via GA4 Data API.
• Sample: Use API with automated dimensions set for event-specific UTM tags.
3.4 Mailchimp
• Feature/Setting: Automate campaign analytics retrieval with Campaign Reports API.
• Sample: Schedule API pull on event trigger for email stats.
3.5 Eventbrite
• Feature/Setting: Automate export of attendee stats using Event Reports API.
• Sample: Scheduled API call on 'event end' for attendee/export data.
3.6 Facebook Graph API
• Feature/Setting: Automate event page engagement analytics extraction.
• Sample: Set Graph API to trigger after event for reach/interaction metrics.
3.7 Instagram Insights API
• Feature/Setting: Automate event hashtag and post engagement analytics gathering.
• Sample: Use Insights endpoint filtered for event hashtags.
3.8 Twitter/X API
• Feature/Setting: Automate pulls of event mentions, impressions via v2 endpoints.
• Sample: Schedule filtered search of relevant event hashtags post-event.
3.9 SurveyMonkey API
• Feature/Setting: Automate collection of attendee feedback survey results.
• Sample: Schedule report generation for post-event surveys.
3.10 Square POS
• Feature/Setting: Automate retrieval of event-specific transaction data.
• Sample: Pull transaction summary filtered by event time range.
3.11 Toast POS
• Feature/Setting: Automate sales analytics export post-event.
• Sample: Integration point for scheduled report on event completion.
3.12 Shopify
• Feature/Setting: Automate pulling sales data for event-specific SKUs.
• Sample: Use Orders and Analytics API with event SKU filter.
3.13 Google Sheets
• Feature/Setting: Automate population of structured analytics templates from all sources.
• Sample: API connection to insert rows on report generation.
3.14 Microsoft Power BI
• Feature/Setting: Automate ingestion and visualization of multi-source event data.
• Sample: Create scheduled dataflows from other platforms.
3.15 Slack
• Feature/Setting: Automate sending summary analytics to team channel.
• Sample: Configure Incoming Webhook for PDF/summary drop.
3.16 Monday.com
• Feature/Setting: Automate task creation based on event report action items.
• Sample: Use API or automation recipes to trigger actionable follow-ups.
3.17 Google Drive
• Feature/Setting: Automate saving reports to shared drive folders.
• Sample: API-based document creation in event folder.
3.18 Dropbox
• Feature/Setting: Automate archiving of generated analytics in team folder.
• Sample: Auto-upload on report-generation trigger.
3.19 Tableau
• Feature/Setting: Automate event data aggregation and dashboards.
• Sample: Use Tableau REST API to update event dashboards post-event.
3.20 Zapier
• Feature/Setting: Automate cross-platform data pulls and notification flows.
• Sample: Multi-action zap for pulling data and sending alerts.
3.21 LinkedIn Analytics API
• Feature/Setting: Automate collection of event page performance.
• Sample: Pull metrics for professional attendees post-event.
3.22 Power Automate
• Feature/Setting: Automate end-to-end workflow linking all platforms.
• Sample: Scheduled flow to consolidate and distribute analytics.

Benefits

4.1 Automates elimination of manual reporting, saving staff hours.
4.2 Enables automated analysis from multiple data sources and event channels.
4.3 Supports decision-makers with automated, up-to-date insights.
4.4 Minimizes errors via automation, leading to more reliable event wrap-up analytics.
4.5 Enhances continuous improvement by automating actionable feedback loops for future event optimization.