Post-event satisfaction surveys

Purpose

1. To automate post-event satisfaction surveys for pottery classes, targeting participants efficiently via multiple channels.

2. Automate collection of feedback for continual event quality improvement, testimonials, and marketing data.

3. Automatedly send personalized surveys post-event based on RSVP validations, attendance, or booking completion.

4. Automate integration of responses into analytics dashboards and CRMs for actionable insights.

Trigger Conditions

1. Event status changes to “Completed” in the booking calendar.

2. Participant check-out or end-time reached on pottery class schedule.

3. Submission of attendance record or payment confirmation.

4. Automated time delay after event (e.g., 1 hour or 24 hours post-event).

5. New participant is logged as 'attended' in event management system.

Platform Variants

1. Twilio

• Feature: SMS API – Automate sending of survey links via SMS upon class completion.
  
• Setting: Configure Messaging Service SID in Twilio Console, set triggering webhook with class-complete status.
  

2. SendGrid

• Feature: Email API – Automator for email surveys to class attendees.
  
• Setting: Set up Dynamic Template, automate trigger with event data as contacts.
  

3. Google Forms

• Feature: Form Prefilling – Automatedly generate personalized survey links.
  
• Setting: Use prefill link API, connected via HTTP webhook on event trigger.
  

4. Typeform

• Feature: Responses API – Automate individual customer feedback journey.
  
• Setting: Integrate POST survey link on event status change via API key and form ID.
  

5. SurveyMonkey

• Feature: Create Survey Link API – Automate and send survey invitations.
  
• Setting: Use batch invitation endpoint based on attendee email list.
  

6. Mailchimp

• Feature: Campaign Automation – Sends post-event survey to segmented class lists.
  
• Setting: Trigger campaign with event tag on attendee contact.
  

7. Slack

• Feature: Incoming Webhooks – Automated survey reminders in group or DM.
  
• Setting: Configure webhook URL, post survey URL when class ends.
  

8. HubSpot

• Feature: Workflow Automation – Automate sending survey links via email workflow.
  
• Setting: Trigger workflow via class attendance property.
  

9. Zoho Survey

• Feature: Automated Invitations – Sends out surveys based on CRM event completion.
  
• Setting: Integration API with Zoho CRM event module.
  

10. Salesforce

• Feature: Flow Builder – Automator for email or SMS survey based on event record.
  
• Setting: Define survey flow triggered from completed class object.
  

11. ActiveCampaign

• Feature: Automations Builder – Automated survey invitations via email.
  
• Setting: Use "Event Completed" tag automation.
  

12. Intercom

• Feature: Message Trigger – Automates in-app or email survey to recent participants.
  
• Setting: Configure custom event “ClassEnded.”
  

13. Jotform

• Feature: Prefill Links API – Automated generation and distribution of survey forms.
  
• Setting: Connect trigger to generate unique prefill URLs per attendee.
  

14. Microsoft Teams

• Feature: Bot Framework – Automates survey push in Teams channel.
  
• Setting: Bot responds to class-over notification, posts form link.
  

15. Airtable

• Feature: Automation Scripts – Trigger survey link sending based on new class record in “Completed” status.
  
• Setting: Script automates emailing using participants’ emails from base.
  

16. WhatsApp Business API

• Feature: Message Templates – Automated customer engagement to send survey.
  
• Setting: Submit survey template via API when event closure logged.
  

17. Facebook Messenger

• Feature: Messenger Send API – Automator for direct survey DMs.
  
• Setting: Event status webhook to initiate send via Page Token.
  

18. Klaviyo

• Feature: Flows Automation – Automated post-event survey sequences.
  
• Setting: Use custom event trigger for flow start.
  

19. Pipedrive

• Feature: Workflow Automation – Automate post-event form send to contacts.
  
• Setting: Trigger via deal stage update ("Class Attended").
  

20. Eventbrite

• Feature: Attendee Messaging API – Automated message to participants after event.
  
• Setting: API sends survey link when event marked “Complete.”
  

21. Constant Contact

• Feature: Automated Email Campaigns – Send triggered satisfaction surveys.
  
• Setting: Use event completion to trigger “Post-Class Survey” campaign.
  

22. Monday.com

• Feature: Automations – Survey distribution when “Class Finished” pulse is created.
  
• Setting: Automate with status-based notification.
  

23. Zendesk

• Feature: Triggered Ticket Automation – Automated survey on ticket closure related to event.
  
• Setting: Send survey form at ticket resolution.
  

Benefits

1. Automates participant engagement, maximizing feedback collection periodicity and consistency.

2. Reduces manual follow-up, freeing administrative staff for creative tasks.

3. Ensures timely, automated responses, enhancing participant experience and retention.

4. Centralizes satisfaction data, enabling automated analytics and continuous pottery class improvement.

5. Accelerates marketing with testimonials and data-driven, automated campaign strategies.