Trigger-based email marketing for repeat stays

Purpose

1.1. Automate trigger-based email campaigns to encourage repeat bookings in extended stay hotels.
1.2. Utilize customer data to schedule personalized reminders and exclusive offers automatically.
1.3. Engage guests post-checkout with loyalty rewards and automated satisfaction surveys.
1.4. Ensure compliance with data privacy in all automated messages.

Trigger Conditions

2.1. Automatedly detect past guests whose last stay was 30, 60, or 90 days ago.
2.2. Automate campaigns when returning guest profiles update with new contact details.
2.3. Automated triggers based on celebratory dates (birthdays, anniversaries) from CRM.
2.4. Automatically analyze cancelled bookings and trigger win-back emails.
2.5. Automate follow-ups for guests who rated their previous stay 4+ stars.

Platform Variants

3.1. Salesforce Marketing Cloud
• Function: Journey Builder API; automate email journeys for post-stay re-engagement.
3.2. Mailchimp
• Feature: Customer Journeys; automatedly schedule rebooking offers via API.
3.3. HubSpot
• Setting: Workflows; automate guest lifecycle and email reminders.
3.4. ActiveCampaign
• Function: Automation Recipes; automated triggers on guest activity via CRM sync.
3.5. Zoho Campaigns
• Setting: Autoresponder; automate campaign sequence for lapsed guests.
3.6. Marketo
• Feature: Smart Campaigns; automate segmentation and personalized triggers.
3.7. SendGrid
• API: Marketing Campaigns API; automate templated messages based on triggers.
3.8. Twilio SendGrid
• API: Event Webhook; automate guest interaction follow-ups.
3.9. Klaviyo
• Setting: Flows; automate rebooking incentives after guest checkout.
3.10. Constant Contact
• Feature: Email Automation; automate lapsed guest offers.
3.11. Drip
• Function: Automated Workflows; automate re-engagement emails on schedule.
3.12. Intercom
• Setting: Custom Bots; automate follow-up offers when guests revisit the site.
3.13. Omnisend
• Function: Automation Editor; automate multi-channel rebooking flows.
3.14. Iterable
• Feature: Workflow Studio; automate automatable sequences post-stay.
3.15. GetResponse
• Setting: AutoFunnel; automate guest reward offers.
3.16. Moosend
• Feature: Automation Workflows; automate win-back campaigns.
3.17. Customer.io
• API: Triggered Broadcasts; automate messaging on repeat events.
3.18. Campaign Monitor
• Feature: Automated Journeys; automate guest nurture series.
3.19. Mailjet
• API: Send API; automate series of targeted messages.
3.20. Elastic Email
• API: Triggered Email API; automate personalized incentive emails.
3.21. SAP Emarsys
• Setting: Automation Center; automate guest churn prevention emails.
3.22. Brevo (formerly Sendinblue)
• Workflow: Automation API; automate segmentation and guest follow-ups.

Benefits

4.1. Automates personalized guest retention at scale for extended stays.
4.2. Automated flows reduce human error and optimize marketing ROI.
4.3. Automating emails boosts guest loyalty and repeat conversion rates.
4.4. Automatedly keeps the brand connected with guests beyond checkout.
4.5. Provides automatable data-driven insights on guest behavior for ownership teams.